Journal

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Crisis Management in the Digital Age: Navigating Social Media Challenges

Social media has become an essential part of our daily lives, both personally and professionally. It's a powerful tool that businesses can use to connect with existing and potential customers, improve their brand image, and gain a competitive edge. However, social...

Designing Eye-Catching Newsletters: Best Practices To Follow

Newsletters play a vital role in any business marketing strategy, and their power to inform, engage and convert customers can't be ignored. However, standing out in a crowded inbox can be challenging, especially if your newsletters don't catch the attention of your...

The Power of Storytelling: Creating a Brand Narrative

As a small business owner, storytelling may not seem like a priority when it comes to creating your brand identity. However, a compelling brand narrative can be the key to setting your business apart from competitors and forging a lasting emotional connection with...
Your DIY Social Media Audit

Your DIY Social Media Audit

Are you wondering how your Social Media measures up? Some people actually DM saying they’re worried I’m watching and judging their social media (note, I’m not - not ever, you can PAY me to audit you - I’m not about to do it in my spare time for free 😉). If we WERE to...

My Marketing Strategy

My Marketing Strategy

I talk a lot about your marketing strategy, what I think it should look like and hitting your content pillars. But perhaps it would help to see how this Marketing Agency does it themselves? First things first, I print off a blank calendar for the month. It’s that...

Your Marketing Holiday Checklist

Your Marketing Holiday Checklist

Like many other business owners, when I flew to Ibiza in April - I had three choices…Do twice a much work before I left.Do twice a much work when I return.Lose a week’s worth of earnings.As someone who starts to panic when they’re even one day behind schedule, you can...

Are you working or fighting?

Are you working or fighting?

I posted an Instagram story lately discussing how I was working at 8/9/10pm on a Friday evening, alongside a poll asking if you’d log on and crack on with work if you were feeling motivated or inspired.A few years ago, probably even last year, you wouldn’t have caught...

Top tips for Canva bliss!

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Losing Clients and Showing the Balance

Losing Clients and Showing the Balance

Do not get me wrong, I love seeing stories and sharing stories myself of winning clients and talking about signing our dream clients. It’s wonderful. But, any business will also lose clients. Denise Duffield-Thomas actually says that receiving your first refund...

Self Care without the Spa Day

Self Care without the Spa Day

First admission, I bloody love a spa day. I have one bought and paid for. But as a Mum, business owner and person who isn’t a lady of leisure - they’re not a regular occurrence in my diary.But, we all know how important self care is. We’re told constantly how we must...

Summer Holidays 99 – 0 Becka

Summer Holidays 99 – 0 Becka

Remember when I naively published this blog post, about how to succeed in the summer holidays? Erm yeah, I hate my former self.I actually wrote that last year, and really stupidly thought that 2022 would be the same, even tough I’m now a single mum and my business is...

Self Care doesn’t have to mean Stopping

Self Care doesn’t have to mean Stopping

I am absolutely here for the abolishment of hustle culture, and those who talk to me regularly know that I take plenty of down time. But I read something recently that stuck with me, and made me realise that sometimes - being productive is it’s own form of self...