Journal

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How to Prioritise Your Marketing Channels for Maximum Impact

How to Prioritise Your Marketing Channels for Maximum Impact

If you’re trying to be everywhere at once, let me save you some stress: you don’t need to be. One of the biggest mistakes I see business owners make is spreading themselves too thin. Instagram, Facebook, LinkedIn, email marketing, blogs, TikTok… it’s exhausting just...
Executing Every Idea

What Makes the Cut? The Art of Not Executing Every Idea

Running a business often means generating countless great ideas, whether it’s a new digital marketing campaign, an innovative product, or a clever way to reach your audience. But here’s the catch—not every idea is worth executing. When you try to pursue every concept...
bulletproof marketing strategy

6 Steps to Build a Bulletproof Marketing Strategy

A strong marketing strategy is the backbone of any successful business. It provides focus, consistency, and direction as you work towards your goals, ensuring every effort contributes to your overall success. Whether you’re a growing business in Lincolnshire,...

Your Marketing Holiday Checklist

Like many other business owners, when I flew to Ibiza in April - I had three choices…Do twice a much work before I left.Do twice a much work when I return.Lose a week’s worth of earnings.As someone who starts to panic when they’re even one day behind schedule, you can...

Are you working or fighting?

I posted an Instagram story lately discussing how I was working at 8/9/10pm on a Friday evening, alongside a poll asking if you’d log on and crack on with work if you were feeling motivated or inspired.A few years ago, probably even last year, you wouldn’t have caught...

Top tips for Canva bliss!

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Losing Clients and Showing the Balance

Losing Clients and Showing the Balance

Do not get me wrong, I love seeing stories and sharing stories myself of winning clients and talking about signing our dream clients. It’s wonderful. But, any business will also lose clients. Denise Duffield-Thomas actually says that receiving your first refund...

Self Care without the Spa Day

Self Care without the Spa Day

First admission, I bloody love a spa day. I have one bought and paid for. But as a Mum, business owner and person who isn’t a lady of leisure - they’re not a regular occurrence in my diary.But, we all know how important self care is. We’re told constantly how we must...

Summer Holidays 99 – 0 Becka

Summer Holidays 99 – 0 Becka

Remember when I naively published this blog post, about how to succeed in the summer holidays? Erm yeah, I hate my former self.I actually wrote that last year, and really stupidly thought that 2022 would be the same, even tough I’m now a single mum and my business is...

Self Care doesn’t have to mean Stopping

Self Care doesn’t have to mean Stopping

I am absolutely here for the abolishment of hustle culture, and those who talk to me regularly know that I take plenty of down time. But I read something recently that stuck with me, and made me realise that sometimes - being productive is it’s own form of self...

What to expect in 2023…

What to expect in 2023…

Happy New Year! 🥳 I hope that you had a wonderful festive period, and are feeling restored and revved up for the year ahead. As I said in my Roundup of 2022 blog post, it’s hard to predict where Social Media will take us in 2023. Anyone who claims to know what to...

How a Walk can bring you closer to your Goals

How a Walk can bring you closer to your Goals

Happy, happy Sunday! Have you had a productive day? Or was it more of an R&R situation? Both are equally as valuable in my opinion (not that you asked but, ya know). We did something today that we haven’t done in a long time, a long ass walk in the Peak District!...