Journal

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PSYCHOLOGY of a great marketing campaign

The PSYCHOLOGY behind a great marketing campaign

A truly great marketing campaign doesn’t just sell—it connects. It resonates with the audience on a deeper level, tapping into emotions, desires, and behaviours to leave a lasting impact. At Trax Media Co., we’ve seen first-hand how understanding the psychology behind...
Why You Should Be Focusing on Case Studies for Your Website

Why You Should Be Focusing on Case Studies for Your Website

If you’re aiming to grow your business and build trust with potential customers, adding compelling case studies to your website is a step in the right direction. For businesses in Lincolnshire, Sleaford, and beyond, case studies are a powerful way to showcase your...
Joint Marketing Efforts

How to Get All of Your Marketing Efforts Working Together

Marketing can sometimes feel like juggling multiple balls in the air. Between managing your website, running social media campaigns, sending out emails, and focusing on SEO, it’s easy to feel scattered. However, true success comes when all your marketing efforts work...
Social Media Agency of the Year!

Social Media Agency of the Year!

I often get emails about awards and would I like to enter them, and I always have good intentions of sitting down and doing the application process. But like many of us, I struggle to talk about myself and it feels as though I should be doing something more productive...

Drumroll Please…

Sometimes, letting go is the biggest breath of fresh air you need. So much has changed over the last 6 months, and I feel like my identity is entirely different now. So Clear Round Media has had it's own refresh…Any parent will agree, you can never show favouritism...

Charlie and the Mindset Factory

Charlie and the Mindset Factory

I want to tell you a bit of a story here, if you’re like me then having mindset work explained to you is all well and good - but for it to really sink in then you need a practical example. Our dog, Charlie, gives me the perfect, real world, example of every mindset...

Is it time to freshen up?

Is it time to freshen up?

Something I get asked often is this; “how often should I be updating my website/Instagram bio/profile photo?”Honestly, there’s no set rule, but there are a few clues that it’s time for a change…You’ve changed!If you’ve drastically changed your look, or just naturally...

Things to Consider with your Website

Things to Consider with your Website

Starting a website build can be incredibly exciting, there are so many possibilities and this is something that will represent your company for potentially years to come. But before you go full steam ahead with every possible effect, overlay, design and plug-in...

Boundaries beyond Business

Boundaries beyond Business

It’s 2023 and I think that we can all agree, we now know and appreciate how important boundaries are to creating a happy and harmonious life. What one person enjoys or even tolerates does not dictate what we ourselves have to put up with, and hopefully we’re all...

The honest truth about being a Social Media Manager

The honest truth about being a Social Media Manager

If you’ve been considering a career as a Social Media Manager, then keep reading to see if you feel the same way at the end…“You just write a few captions, select an image and post it, don’t you?”Well yeah, basically. But I do it in a way that makes clients want to...

Why you should (or shouldn’t) consider a career as a freelancer

Why you should (or shouldn’t) consider a career as a freelancer

I feel as though the words “I want to become a Freelancer" fills any parent’s heart with dread. It brings up feelings of insecurity, inconsistency and for some, laziness. Probably similarly to saying you want to be a Hollywood Actor or win ‘The Voice’ - it’s not...

Why I don’t want you to schedule your social media

Why I don’t want you to schedule your social media

Honestly, I’m not even going to admit how far in advance I’ve written this blog post because it would entirely undermine everything I’m about to say, but bear with me okay? Scheduling is without a doubt the easiest way to achieve consistency. You can be sat with 100...