Journal

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Crisis Management in the Digital Age: Navigating Social Media Challenges

Social media has become an essential part of our daily lives, both personally and professionally. It's a powerful tool that businesses can use to connect with existing and potential customers, improve their brand image, and gain a competitive edge. However, social...

Designing Eye-Catching Newsletters: Best Practices To Follow

Newsletters play a vital role in any business marketing strategy, and their power to inform, engage and convert customers can't be ignored. However, standing out in a crowded inbox can be challenging, especially if your newsletters don't catch the attention of your...

The Power of Storytelling: Creating a Brand Narrative

As a small business owner, storytelling may not seem like a priority when it comes to creating your brand identity. However, a compelling brand narrative can be the key to setting your business apart from competitors and forging a lasting emotional connection with...
The Ultimate Guide to Creating an Effective Small Business Website

The Ultimate Guide to Creating an Effective Small Business Website

In today's digital age, having a website for your business is crucial. Your website is your digital storefront, and it's often the first point of contact customers have with your brand. As a small business owner, your website must be effective, engaging, and easy to...

Will I ever stop going on about consistency?

Will I ever stop going on about consistency?

TL/DR - no.But seriously, also no. All too often I hear business owners who ignore the need for a marketing strategy, because they’ll pick their phone up and post on social media ‘when they have time.’Here’s two issues with that…Sporadically posting on social media...

The Importance of Consistent Blogging for Small Businesses

The Importance of Consistent Blogging for Small Businesses

When it comes to marketing small businesses, one of the most frequently overlooked strategies is consistent blogging. This is largely because most people think it's too time-consuming or outside of their expertise. However, creating a blog for your small business can...

How to navigate Content Pillars on Social Media

How to navigate Content Pillars on Social Media

🏛️ Are your content pillars keeping you up at night? Hopefully not, by the way, social media is never worth a bad night's sleep! Okay I'm going to give you three answers to this question and I hope that's okay. 🌟 Firstly, if it's a case of worrying that your content...

Who can’t spare 90 minutes?

Who can’t spare 90 minutes?

We all have ‘that’ one book which changes business for us, or I hope you do - as I’ve potentially had more than one over the years. The most recent being - ‘Build your Business in 90 Minutes’ by Nigel Botterill. His principle is that every morning you spend 90 minutes...

30 Lessons I’ve Learned…

30 Lessons I’ve Learned…

Right okay, I might as well just say it… I turn 30 on Saturday. It feels like a big milestone although there’s no huge celebration and doesn’t really relate to my business.I did, however, want to mark the occasion by sharing 30 Lessons I’ve Learned in my 30 years on...

Free Things to make you Feel Better

Free Things to make you Feel Better

I’m not going to say anything groundbreaking in this post, nothing will blow your socks off and I don’t think I’ve thought of anything overly original. But I know how hard it can be to see the wood for the trees when you’re feeling down, so if someone happens to read...

AI and ChatGPT – How to use it for your Social Media

AI and ChatGPT – How to use it for your Social Media

Last week I put a story out asking what YOU wanted to learn about social media, so it's time to start working through your questions... 💬 ChatGPT, AI etc is all creeping in to our everyday language and understandably people are wondering how they can use it in their...