Journal

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Balancing Paid and Organic Social Media: What Works Best in 2026?

Balancing Paid and Organic Social Media: What Works Best in 2026?

Organic content builds trust.Paid ads build speed. You need both. Organic: • Relationship building• Authority• Community This is where people get to know you. Paid: • Reach new audiences• Promote offers• Scale results This is where growth accelerates. The...

Is Google PPC Right for Your Business? Here’s What You Need to Know

You’ve probably been asked before – “Are you doing Google Ads?” – and if your answer has been a vague “not yet” or a panicked “I wouldn’t even know where to start”, then this post is for you. Google Pay-Per-Click advertising is one of the most powerful tools in a...
Why Your Business Needs a Marketing Playbook (And How to Build One)

Why Your Business Needs a Marketing Playbook (And How to Build One)

A marketing playbook is your business bible. It keeps your messaging consistent and your content focused. Here’s what yours should include: Brand voice • Friendly?• Bold?• Educational? Write it down. Ideal client Who are you speaking to?Be specific. Content pillars...
Top 10 Emerging Social Media Trends in the UK for 2024

Top 10 Emerging Social Media Trends in the UK for 2024

Social media is a constantly evolving landscape, with new platforms, features, and user behaviours emerging all the time. As a small business owner in the UK, staying on top of these trends is essential to ensure that you're making the most of your social media...

REELS REELS REELS

REELS REELS REELS

🤳🏼REELS, REELS, REELS Honestly, I was up in the night trying to think how to help you out and word this one! The first question you have to ask yourself is - why do I feel I need to be doing them? If you truly hate them, can't get your head around them, then is it...

Tips for starting Social Media from Scratch

Tips for starting Social Media from Scratch

🤔 Starting Social Media from scratch may sound daunting, but it's actually a FANTASTIC opportunity! Your engagement will never be better than in those early days, so use that time to really say who you are, what you're offering and why they should follow you (even if...

The Ultimate Guide to Creating an Effective Small Business Website

The Ultimate Guide to Creating an Effective Small Business Website

In today's digital age, having a website for your business is crucial. Your website is your digital storefront, and it's often the first point of contact customers have with your brand. As a small business owner, your website must be effective, engaging, and easy to...

Will I ever stop going on about consistency?

Will I ever stop going on about consistency?

TL/DR - no.But seriously, also no. All too often I hear business owners who ignore the need for a marketing strategy, because they’ll pick their phone up and post on social media ‘when they have time.’Here’s two issues with that…Sporadically posting on social media...

The Importance of Consistent Blogging for Small Businesses

The Importance of Consistent Blogging for Small Businesses

When it comes to marketing small businesses, one of the most frequently overlooked strategies is consistent blogging. This is largely because most people think it's too time-consuming or outside of their expertise. However, creating a blog for your small business can...

How to navigate Content Pillars on Social Media

How to navigate Content Pillars on Social Media

🏛️ Are your content pillars keeping you up at night? Hopefully not, by the way, social media is never worth a bad night's sleep! Okay I'm going to give you three answers to this question and I hope that's okay. 🌟 Firstly, if it's a case of worrying that your content...