Journal

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Reels vs. Carousels: What to Use (and When) for Better Reach

Reels vs. Carousels: What to Use (and When) for Better Reach

Both formats are powerful – when used properly. Reels = discovery Use Reels when:• You want reach• You’re attracting new followers• You’re sharing quick tips Best performing styles:• Talking to camera• Before/afters• BTS• Trend audio (sparingly) Keep them:• Short•...
What small businesses focus on vs what actually drives enquiries

What small businesses focus on vs what actually drives enquiries

There is a big gap between what small businesses think they should focus on with social media and what actually brings in enquiries. Most of the time, effort is going into things that feel productive, visible, or impressive. Meanwhile, the foundations that really...
How to Repurpose One Piece of Content Across Five Channels

How to Repurpose One Piece of Content Across Five Channels

You don’t need more ideas.You need to reuse them better. Here’s a smart system: Step 1: Create one strong core piece This could be:• A blog• A podcast• A long caption Go deep here. Step 2: Break it down Pull out:• 3–5 key points• Quotes• Tips Step 3: Repurpose Turn it...
Instagram Story Success (#1)

Instagram Story Success (#1)

To watch the full Instagram Live, click here! In case you missed it, I’ve started doing Instagram Lives once a week or so, where I talk through things I'm experiencing on Social Media right now and tips I think could help you. I’ve recently recovered my atrocious...

Your Caption Checklist

Your Caption Checklist

No, I’m not gonna tell you to check your grammar and that you’ve used good hashtags. Hopefully these are a few different pointers to think about before you publish that next post.🙄 Do you want to read it? Honestly, skim over it and ask yourself if this would stop your...

Are you ready to succeed in the school holidays?

Are you ready to succeed in the school holidays?

I love my daughter, I really do. I love her so much, like more than words could ever say. But now that I’m used to her being at school 5 days a week, the summer holidays fill me ever so slightly with dread.Firstly, yes I’m very lucky that I work for myself so I’m not...

How I Create on Canva

How I Create on Canva

Canva to many is the best invention since… social media itself. But I also speak to people who find it totally overwhelming, and I see a lot of social media feeds that are totally confused because of Canva templates which haven’t been customised to match the company’s...

2022 Roundup

2022 Roundup

Woah, where has that year gone? At times, 2022 felt as though it was dragging but now it’s December I’m honestly not sure where the year went. Working in Social Media, you can never predict what you’ll be doing in the next 12 months, the marketing strategies for our...

Business Person of the Year – Finalist!

Business Person of the Year – Finalist!

Okay I’m a bit late in writing this, maybe because I didn’t win and I know it sounds really cliche but it honestly was an honour to even be a finalist. I was super lucky to be considered for the category of ‘Business Person of the Year’ in the Grantham Journal...

Social Media Agency of the Year!

Social Media Agency of the Year!

I often get emails about awards and would I like to enter them, and I always have good intentions of sitting down and doing the application process. But like many of us, I struggle to talk about myself and it feels as though I should be doing something more productive...

Drumroll Please…

Sometimes, letting go is the biggest breath of fresh air you need. So much has changed over the last 6 months, and I feel like my identity is entirely different now. So Clear Round Media has had it's own refresh…Any parent will agree, you can never show favouritism...

Charlie and the Mindset Factory

Charlie and the Mindset Factory

I want to tell you a bit of a story here, if you’re like me then having mindset work explained to you is all well and good - but for it to really sink in then you need a practical example. Our dog, Charlie, gives me the perfect, real world, example of every mindset...