Journal

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How to Build a Client Onboarding Process That Impresses Every Time

How to Build a Client Onboarding Process That Impresses Every Time

First impressions matter. Your onboarding sets the tone for the entire relationship. I learned this the hard way. When I first started, it was:• A quick email• “Let me know if you have questions”• And off we went Chaos. Now every client gets: • A welcome...
What I fix first when I take on a new client

What I fix first when I take on a new client

When a new client comes on board, they often expect the first thing we’ll look at to be content ideas. What to post.How often to post.Which formats to use. That almost never comes first. Before any content is planned or scheduled, there are a few foundational things...
When You Should Consider Outsourcing Your Marketing

When You Should Consider Outsourcing Your Marketing

You don’t have to do everything yourself. I know that’s hard to hear when:• You’re bootstrapping• You’re a control freak (hi 👋)• You think no one will “get it” like you But there comes a point where: You’re spending hours on contentYou’re still unsure what to...
Repurposing Isn’t a Dirty Word

Repurposing Isn’t a Dirty Word

The best thing about this Blog Post, is that it started life as a Podcast. As you may know, the Podcast left us in December 2022, so I’m genuinely repurposing all of it’s content into Blog Posts for two reasons… So that my wonderfully magnificent nuggets of wisdom...

Your DIY Social Media Audit

Your DIY Social Media Audit

Are you wondering how your Social Media measures up? Some people actually DM saying they’re worried I’m watching and judging their social media (note, I’m not - not ever, you can PAY me to audit you - I’m not about to do it in my spare time for free 😉). If we WERE to...

My Marketing Strategy

My Marketing Strategy

I talk a lot about your marketing strategy, what I think it should look like and hitting your content pillars. But perhaps it would help to see how this Marketing Agency does it themselves? First things first, I print off a blank calendar for the month. It’s that...

Your Marketing Holiday Checklist

Like many other business owners, when I flew to Ibiza in April - I had three choices…Do twice a much work before I left.Do twice a much work when I return.Lose a week’s worth of earnings.As someone who starts to panic when they’re even one day behind schedule, you can...

Are you working or fighting?

I posted an Instagram story lately discussing how I was working at 8/9/10pm on a Friday evening, alongside a poll asking if you’d log on and crack on with work if you were feeling motivated or inspired.A few years ago, probably even last year, you wouldn’t have caught...

Top tips for Canva bliss!

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Losing Clients and Showing the Balance

Losing Clients and Showing the Balance

Do not get me wrong, I love seeing stories and sharing stories myself of winning clients and talking about signing our dream clients. It’s wonderful. But, any business will also lose clients. Denise Duffield-Thomas actually says that receiving your first refund...

Self Care without the Spa Day

Self Care without the Spa Day

First admission, I bloody love a spa day. I have one bought and paid for. But as a Mum, business owner and person who isn’t a lady of leisure - they’re not a regular occurrence in my diary.But, we all know how important self care is. We’re told constantly how we must...

Summer Holidays 99 – 0 Becka

Summer Holidays 99 – 0 Becka

Remember when I naively published this blog post, about how to succeed in the summer holidays? Erm yeah, I hate my former self.I actually wrote that last year, and really stupidly thought that 2022 would be the same, even tough I’m now a single mum and my business is...