Journal

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PSYCHOLOGY of a great marketing campaign

The PSYCHOLOGY behind a great marketing campaign

A truly great marketing campaign doesn’t just sell—it connects. It resonates with the audience on a deeper level, tapping into emotions, desires, and behaviours to leave a lasting impact. At Trax Media Co., we’ve seen first-hand how understanding the psychology behind...
Why You Should Be Focusing on Case Studies for Your Website

Why You Should Be Focusing on Case Studies for Your Website

If you’re aiming to grow your business and build trust with potential customers, adding compelling case studies to your website is a step in the right direction. For businesses in Lincolnshire, Sleaford, and beyond, case studies are a powerful way to showcase your...
Joint Marketing Efforts

How to Get All of Your Marketing Efforts Working Together

Marketing can sometimes feel like juggling multiple balls in the air. Between managing your website, running social media campaigns, sending out emails, and focusing on SEO, it’s easy to feel scattered. However, true success comes when all your marketing efforts work...

Are you working or fighting?

I posted an Instagram story lately discussing how I was working at 8/9/10pm on a Friday evening, alongside a poll asking if you’d log on and crack on with work if you were feeling motivated or inspired.A few years ago, probably even last year, you wouldn’t have caught...

Top tips for Canva bliss!

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Losing Clients and Showing the Balance

Losing Clients and Showing the Balance

Do not get me wrong, I love seeing stories and sharing stories myself of winning clients and talking about signing our dream clients. It’s wonderful. But, any business will also lose clients. Denise Duffield-Thomas actually says that receiving your first refund...

Self Care without the Spa Day

Self Care without the Spa Day

First admission, I bloody love a spa day. I have one bought and paid for. But as a Mum, business owner and person who isn’t a lady of leisure - they’re not a regular occurrence in my diary.But, we all know how important self care is. We’re told constantly how we must...

Summer Holidays 99 – 0 Becka

Summer Holidays 99 – 0 Becka

Remember when I naively published this blog post, about how to succeed in the summer holidays? Erm yeah, I hate my former self.I actually wrote that last year, and really stupidly thought that 2022 would be the same, even tough I’m now a single mum and my business is...

Self Care doesn’t have to mean Stopping

Self Care doesn’t have to mean Stopping

I am absolutely here for the abolishment of hustle culture, and those who talk to me regularly know that I take plenty of down time. But I read something recently that stuck with me, and made me realise that sometimes - being productive is it’s own form of self...

What to expect in 2023…

What to expect in 2023…

Happy New Year! 🥳 I hope that you had a wonderful festive period, and are feeling restored and revved up for the year ahead. As I said in my Roundup of 2022 blog post, it’s hard to predict where Social Media will take us in 2023. Anyone who claims to know what to...

How a Walk can bring you closer to your Goals

How a Walk can bring you closer to your Goals

Happy, happy Sunday! Have you had a productive day? Or was it more of an R&R situation? Both are equally as valuable in my opinion (not that you asked but, ya know). We did something today that we haven’t done in a long time, a long ass walk in the Peak District!...

My Story Scheduling

My Story Scheduling

Okay so there are a number of platforms you could use to schedule stories, I’ve tried my fair share and all I’ll say is - as a professional and experienced marketing agency, we use Meta for a reason. The others break and lose connection far more often, they get...