Journal

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The 3 post types every service business should be using

The 3 post types every service business should be using

One of the biggest reasons content feels hard is because business owners think they need to constantly come up with new ideas. New angles.New formats.New inspiration every week. In reality, most service businesses only need a small number of post types to work well on...
How to Use Analytics to Improve Your Content Next Month

How to Use Analytics to Improve Your Content Next Month

Data doesn’t lie. Here’s how to read it properly: Step 1: Identify your top posts Look at:• Saves• Shares• Profile visits• Website clicks Likes are secondary. Step 2: Spot patterns Ask:• Was it educational?• Was it personal?• Was it a reel? Find what connects. Step 3:...
A No-Nonsense Guide to Scheduling Content Without Losing Authenticity

A No-Nonsense Guide to Scheduling Content Without Losing Authenticity

Scheduling doesn’t mean robotic. Here’s how to keep it human: Step 1: Write like you talk Avoid:• Corporate language• Buzzwords• Over-polishing If you wouldn’t say it out loud, don’t write it. Step 2: Leave room for real-time content Schedule your core posts, but:•...
The Power of Self-Care: How Social Media Affects Our Mental Health

The Power of Self-Care: How Social Media Affects Our Mental Health

In this day and age, it's nearly impossible to avoid social media. We're constantly bombarded with notifications and updates from our favorite apps. While social media has made communication and connection easier than ever, it's important to note that it's not all...

Where to build your Landing Page

Where to build your Landing Page

Why you should be building your landing page within your website builder…   …And not on a third party site!   Do you know how many business owners I onboard who have emails built here, then landing pages there, then their website is over here, and their CMS...

Let’s talk Landing Pages

Let’s talk Landing Pages

I've see a lot of talking about Landing Pages on Instagram lately, and as September is prime launch season, that's not surprising. But is it a landing page you need?   A landing page can be used for a number of reasons... The most common of which are; - Data...

The Power of Mindset Work in Achieving Marketing Success

The Power of Mindset Work in Achieving Marketing Success

When it comes to achieving success in marketing, many business owners tend to focus on the latest marketing trends or tricks that will help them boost their sales. However, the secret to achieving long-term success in marketing...

5 Social Media Trends to Watch

5 Social Media Trends to Watch

Social media has become an integral part of our daily lives, and for small businesses in the UK, it has become a key tool for engaging with customers, building brand awareness, and driving growth. As we head into the latter half of 2021, it's important for small...

Focus on your Followers

Focus on your Followers

I have two schools of thought on this, keep reading to get both! “Posting without engaging is like attending a networking event and standing in the corner…” Yes, it’s important to post consistently and to pay attention to what you’re posting. You know that I love for...

My Essential Social Media Tools

My Essential Social Media Tools

Probably the question I get asked most, is which tools I use for Social Media Management. It’s evolved and changes all of the time, so this will almost certainly be out of date in a year’s time - but I thought I’d list all of the tools I use daily and couldn’t be...

The Importance of Having a Professional Website

The Importance of Having a Professional Website

In today's fast-paced digital age, it is crucial for small businesses to establish an online presence that is both compelling and professional. One of the best ways to achieve this is by having a well-designed website. In this blog post, we will explore the importance...

Why I might unfollow you…

Why I might unfollow you…

Eesch, that sound salty doesn’t it? But in truth, who you follow and what you consume online massively impacts your energy and in some cases, your mood. When handling a business account, more-so than ever it’s important to follow accounts who contribute in some way....