Journal

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What I Look for When I Audit a Website (and Why I’m Doing Them for Charity)

If you've ever wondered whether your website is actually doing its job, you're definitely not alone. Most of the business owners I speak to built their website (or had someone build it for them) a while ago, and haven't really looked at it properly since. Which is...
How to Avoid Burnout When You’re Running Marketing and Everything Else

How to Avoid Burnout When You’re Running Marketing and Everything Else

Let’s get real for a minute… Burnout doesn’t start with a breakdown.It starts with ignoring small warning signs. For me, it was:• Working through lunch• Not switching off notifications• Trying to be “always productive”• Guilt when I took a break I chalked it up to...
ChatGPT isn’t the strategy. This is.

ChatGPT isn’t the strategy. This is.

Tools are having a moment. ChatGPT in particular has become the go-to answer for content struggles. Need captions? Ask ChatGPT. Need ideas? Ask ChatGPT. Need hooks? Ask ChatGPT. Used properly, it can be helpful.Used without direction, it often creates more noise. The...
Who can’t spare 90 minutes?

Who can’t spare 90 minutes?

We all have ‘that’ one book which changes business for us, or I hope you do - as I’ve potentially had more than one over the years. The most recent being - ‘Build your Business in 90 Minutes’ by Nigel Botterill. His principle is that every morning you spend 90 minutes...

30 Lessons I’ve Learned…

30 Lessons I’ve Learned…

Right okay, I might as well just say it… I turn 30 on Saturday. It feels like a big milestone although there’s no huge celebration and doesn’t really relate to my business.I did, however, want to mark the occasion by sharing 30 Lessons I’ve Learned in my 30 years on...

Free Things to make you Feel Better

Free Things to make you Feel Better

I’m not going to say anything groundbreaking in this post, nothing will blow your socks off and I don’t think I’ve thought of anything overly original. But I know how hard it can be to see the wood for the trees when you’re feeling down, so if someone happens to read...

AI and ChatGPT – How to use it for your Social Media

AI and ChatGPT – How to use it for your Social Media

Last week I put a story out asking what YOU wanted to learn about social media, so it's time to start working through your questions... 💬 ChatGPT, AI etc is all creeping in to our everyday language and understandably people are wondering how they can use it in their...

Keep an eye on those competitors

Keep an eye on those competitors

It’s so true that comparison is the thief of joy, but in a logical, business sense - it pays to know what your competitors are up to. I probably don’t conduct competitor analysis as routinely as I should, but it is something that I try to do every so often and I did...

30 Under 30!

30 Under 30!

Firstly, I am NOT 30! The Lincolnite did me a dirty there, and I’m actually only 29.Now that we’ve got that out of the way, can I just take a moment to share how proud I am of myself? If you’d have told me 5 years ago that I’d be named one of Lincolnshire’s 30 under...

Stop making time for joy…

Stop making time for joy…

I’m not sure if it’s a trend at the moment or I just happen to see the same posts on repeat… but recently my feed has been full of reels quoting ‘make time for joy’.And I’ve got a problem with that!Why are we scheduling time to be happy?Why are we not finding joy in...