Journal

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A Step-by-Step Guide to Writing Social Captions That Convert

A Step-by-Step Guide to Writing Social Captions That Convert

Good captions don’t happen by accident.They follow a structure. Here’s the framework I use: Step 1: Start with a strong hook This stops the scroll. Examples:• “No one tells you this about social media…”• “If you’re posting and hearing crickets, read this.”• “This one...
Posting every day won’t fix bad messaging

Posting every day won’t fix bad messaging

When results dip on social media, the most common advice is to post more. Be more consistent.Show up daily.Don’t let the algorithm forget you. For some businesses, that advice does more harm than good. Because when the message itself is unclear, posting every day does...
How to Build a Community on Social Platforms That Actually Buys

How to Build a Community on Social Platforms That Actually Buys

Sales come from trust.Trust comes from connection. Here’s how to build it: 1. Show up regularly You don’t need daily posts. You do need:• Consistency• Familiarity• Visibility People buy from brands they recognise. 2. Be human Share:• Your journey• Your...
Stop making time for joy…

Stop making time for joy…

I’m not sure if it’s a trend at the moment or I just happen to see the same posts on repeat… but recently my feed has been full of reels quoting ‘make time for joy’.And I’ve got a problem with that!Why are we scheduling time to be happy?Why are we not finding joy in...

How to Choose the Right Website Design and Build Service

How to Choose the Right Website Design and Build Service

Are you a small business owner looking to improve your online presence and attract more customers? One crucial factor that can make or break your online success is your website design. Having a website that looks outdated, functions poorly, or doesn't accurately...

The Advantages of Outsourcing Your Blog Writing

If you're a small business owner, you're probably juggling multiple tasks and wearing multiple hats every day. It could be quite stressful to add another responsibility to your already-packed schedule. That's where outsourcing comes in handy! Outsourcing your blog...

The Power of Self-Care: How Social Media Affects Our Mental Health

The Power of Self-Care: How Social Media Affects Our Mental Health

In this day and age, it's nearly impossible to avoid social media. We're constantly bombarded with notifications and updates from our favorite apps. While social media has made communication and connection easier than ever, it's important to note that it's not all...

Where to build your Landing Page

Where to build your Landing Page

Why you should be building your landing page within your website builder…   …And not on a third party site!   Do you know how many business owners I onboard who have emails built here, then landing pages there, then their website is over here, and their CMS...

Let’s talk Landing Pages

Let’s talk Landing Pages

I've see a lot of talking about Landing Pages on Instagram lately, and as September is prime launch season, that's not surprising. But is it a landing page you need?   A landing page can be used for a number of reasons... The most common of which are; - Data...

The Power of Mindset Work in Achieving Marketing Success

The Power of Mindset Work in Achieving Marketing Success

When it comes to achieving success in marketing, many business owners tend to focus on the latest marketing trends or tricks that will help them boost their sales. However, the secret to achieving long-term success in marketing...

5 Social Media Trends to Watch

5 Social Media Trends to Watch

Social media has become an integral part of our daily lives, and for small businesses in the UK, it has become a key tool for engaging with customers, building brand awareness, and driving growth. As we head into the latter half of 2021, it's important for small...