Journal

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Reels vs. Carousels: What to Use (and When) for Better Reach

Reels vs. Carousels: What to Use (and When) for Better Reach

Both formats are powerful – when used properly. Reels = discovery Use Reels when:• You want reach• You’re attracting new followers• You’re sharing quick tips Best performing styles:• Talking to camera• Before/afters• BTS• Trend audio (sparingly) Keep them:• Short•...
What small businesses focus on vs what actually drives enquiries

What small businesses focus on vs what actually drives enquiries

There is a big gap between what small businesses think they should focus on with social media and what actually brings in enquiries. Most of the time, effort is going into things that feel productive, visible, or impressive. Meanwhile, the foundations that really...
How to Repurpose One Piece of Content Across Five Channels

How to Repurpose One Piece of Content Across Five Channels

You don’t need more ideas.You need to reuse them better. Here’s a smart system: Step 1: Create one strong core piece This could be:• A blog• A podcast• A long caption Go deep here. Step 2: Break it down Pull out:• 3–5 key points• Quotes• Tips Step 3: Repurpose Turn it...

The Advantages of Outsourcing Your Blog Writing

If you're a small business owner, you're probably juggling multiple tasks and wearing multiple hats every day. It could be quite stressful to add another responsibility to your already-packed schedule. That's where outsourcing comes in handy! Outsourcing your blog...

The Power of Self-Care: How Social Media Affects Our Mental Health

The Power of Self-Care: How Social Media Affects Our Mental Health

In this day and age, it's nearly impossible to avoid social media. We're constantly bombarded with notifications and updates from our favorite apps. While social media has made communication and connection easier than ever, it's important to note that it's not all...

Where to build your Landing Page

Where to build your Landing Page

Why you should be building your landing page within your website builder…   …And not on a third party site!   Do you know how many business owners I onboard who have emails built here, then landing pages there, then their website is over here, and their CMS...

Let’s talk Landing Pages

Let’s talk Landing Pages

I've see a lot of talking about Landing Pages on Instagram lately, and as September is prime launch season, that's not surprising. But is it a landing page you need?   A landing page can be used for a number of reasons... The most common of which are; - Data...

The Power of Mindset Work in Achieving Marketing Success

The Power of Mindset Work in Achieving Marketing Success

When it comes to achieving success in marketing, many business owners tend to focus on the latest marketing trends or tricks that will help them boost their sales. However, the secret to achieving long-term success in marketing...

5 Social Media Trends to Watch

5 Social Media Trends to Watch

Social media has become an integral part of our daily lives, and for small businesses in the UK, it has become a key tool for engaging with customers, building brand awareness, and driving growth. As we head into the latter half of 2021, it's important for small...

Focus on your Followers

Focus on your Followers

I have two schools of thought on this, keep reading to get both! “Posting without engaging is like attending a networking event and standing in the corner…” Yes, it’s important to post consistently and to pay attention to what you’re posting. You know that I love for...

My Essential Social Media Tools

My Essential Social Media Tools

Probably the question I get asked most, is which tools I use for Social Media Management. It’s evolved and changes all of the time, so this will almost certainly be out of date in a year’s time - but I thought I’d list all of the tools I use daily and couldn’t be...

The Importance of Having a Professional Website

The Importance of Having a Professional Website

In today's fast-paced digital age, it is crucial for small businesses to establish an online presence that is both compelling and professional. One of the best ways to achieve this is by having a well-designed website. In this blog post, we will explore the importance...