Journal

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How to Build a Client Onboarding Process That Impresses Every Time

How to Build a Client Onboarding Process That Impresses Every Time

First impressions matter. Your onboarding sets the tone for the entire relationship. I learned this the hard way. When I first started, it was:• A quick email• “Let me know if you have questions”• And off we went Chaos. Now every client gets: • A welcome...
What I fix first when I take on a new client

What I fix first when I take on a new client

When a new client comes on board, they often expect the first thing we’ll look at to be content ideas. What to post.How often to post.Which formats to use. That almost never comes first. Before any content is planned or scheduled, there are a few foundational things...
When You Should Consider Outsourcing Your Marketing

When You Should Consider Outsourcing Your Marketing

You don’t have to do everything yourself. I know that’s hard to hear when:• You’re bootstrapping• You’re a control freak (hi 👋)• You think no one will “get it” like you But there comes a point where: You’re spending hours on contentYou’re still unsure what to...
Tips for starting Social Media from Scratch

Tips for starting Social Media from Scratch

🤔 Starting Social Media from scratch may sound daunting, but it's actually a FANTASTIC opportunity! Your engagement will never be better than in those early days, so use that time to really say who you are, what you're offering and why they should follow you (even if...

The Ultimate Guide to Creating an Effective Small Business Website

The Ultimate Guide to Creating an Effective Small Business Website

In today's digital age, having a website for your business is crucial. Your website is your digital storefront, and it's often the first point of contact customers have with your brand. As a small business owner, your website must be effective, engaging, and easy to...

Will I ever stop going on about consistency?

Will I ever stop going on about consistency?

TL/DR - no.But seriously, also no. All too often I hear business owners who ignore the need for a marketing strategy, because they’ll pick their phone up and post on social media ‘when they have time.’Here’s two issues with that…Sporadically posting on social media...

The Importance of Consistent Blogging for Small Businesses

The Importance of Consistent Blogging for Small Businesses

When it comes to marketing small businesses, one of the most frequently overlooked strategies is consistent blogging. This is largely because most people think it's too time-consuming or outside of their expertise. However, creating a blog for your small business can...

How to navigate Content Pillars on Social Media

How to navigate Content Pillars on Social Media

🏛️ Are your content pillars keeping you up at night? Hopefully not, by the way, social media is never worth a bad night's sleep! Okay I'm going to give you three answers to this question and I hope that's okay. 🌟 Firstly, if it's a case of worrying that your content...

Who can’t spare 90 minutes?

Who can’t spare 90 minutes?

We all have ‘that’ one book which changes business for us, or I hope you do - as I’ve potentially had more than one over the years. The most recent being - ‘Build your Business in 90 Minutes’ by Nigel Botterill. His principle is that every morning you spend 90 minutes...

30 Lessons I’ve Learned…

30 Lessons I’ve Learned…

Right okay, I might as well just say it… I turn 30 on Saturday. It feels like a big milestone although there’s no huge celebration and doesn’t really relate to my business.I did, however, want to mark the occasion by sharing 30 Lessons I’ve Learned in my 30 years on...

Free Things to make you Feel Better

Free Things to make you Feel Better

I’m not going to say anything groundbreaking in this post, nothing will blow your socks off and I don’t think I’ve thought of anything overly original. But I know how hard it can be to see the wood for the trees when you’re feeling down, so if someone happens to read...