Artificial intelligence (AI) has revolutionised the way companies create content for their websites and blogs. However, it’s important to ensure that your audience trusts you and believes in the authenticity of your content. There are some dead giveaways that your content is being generated by AI. In this post, we will explore some of these signs and what you can do to ensure that your content is authentic.
- Robotic Tone
One of the most significant signs that your content has been created by AI is the presence of a robotic tone. This often manifests itself in a lack of nuance and personality. AI-generated content tends to follow a strict structure and style that doesn’t provide much scope for creativity. If your content sounds like it has been drafted by a machine rather than a human being, then that’s a dead giveaway that you’re using AI. One way to get around this issue is to use AI as a supplementary tool, alongside a human writer who can add a personal touch to your content.
- Lack of Real-world Experience
Another giveaway that your content is being created by AI is the lack of real-world experience. AI algorithms use patterns and data analytics to generate content, so the content can sound generic and lack contextual relevance. To avoid this pitfall, ensure that you have humans in the loop to generate content that is relatable and based on real-world experiences.
AI often creates content that lacks variety in both tone and style. This reflects the fact that AI is inherently uniform, basing its content on the existing data set. As a result, the generated content can sound monotonous and one-dimensional. One way to avoid this is to customise the AI learning algorithms in line with your brand’s tone of voice. This will ensure that the content generated is more varied while still reflecting your company’s style and ethos.
- Incoherent Grammar
AI-generated content sometimes contains grammatical errors, which can suggest to your audience that your content is computer-generated. Incomprehensible sentences, poor grammar, and spelling errors are all dead giveaways that your content is being generated by AI. To avoid this issue, ensure that your writers proofread your content thoroughly and use an AI tool with a grammar and spellcheck capability.
- Lack of Human Touch
Sometimes, your readers may find it difficult to connect with your content because it lacks the human touch. If it sounds as if it has been generated by a machine, it can lack the warmth and personal touch that is critical in content creation. One way to overcome this is to bring in human writers, who can add their unique perspective and insights into your content that AI-generated content lacks.
AI tools can be an excellent resource for companies that want to create content quickly and efficiently. However, using AI on its own as a replacement for human writers can lead to robotic-sounding or generic content that can put off your audience. By following the guidelines outlined in this post, you can combine the power of AI with a human touch to create content that is authentic, relatable, and engaging. The goal of content creation should always be to connect with your audience, build relationships with them, and establish brand trust, and that is why using AI as a supplementary tool alongside human writers is the way to go.