by becka@traxmediaco.com | Oct 27, 2023 | Marketing
TL/DR – no.But seriously, also no. All too often I hear business owners who ignore the need for a marketing strategy, because they’ll pick their phone up and post on social media ‘when they have time.’Here’s two issues with that…Sporadically posting on social...
by becka@traxmediaco.com | Oct 13, 2023 | Marketing
We all have ‘that’ one book which changes business for us, or I hope you do – as I’ve potentially had more than one over the years. The most recent being – ‘Build your Business in 90 Minutes’ by Nigel Botterill. His principle is that every morning you...
by becka@traxmediaco.com | Sep 29, 2023 | Marketing
Right okay, I might as well just say it… I turn 30 on Saturday. It feels like a big milestone although there’s no huge celebration and doesn’t really relate to my business.I did, however, want to mark the occasion by sharing 30 Lessons I’ve Learned in my 30 years on...
by becka@traxmediaco.com | Sep 15, 2023 | Marketing
It’s so true that comparison is the thief of joy, but in a logical, business sense – it pays to know what your competitors are up to. I probably don’t conduct competitor analysis as routinely as I should, but it is something that I try to do every so often and I...
by becka@traxmediaco.com | Jul 1, 2023 | Marketing
I have two schools of thought on this, keep reading to get both! “Posting without engaging is like attending a networking event and standing in the corner…” Yes, it’s important to post consistently and to pay attention to what you’re posting. You know that I love for...
by becka@traxmediaco.com | Jun 30, 2023 | Marketing
Probably the question I get asked most, is which tools I use for Social Media Management. It’s evolved and changes all of the time, so this will almost certainly be out of date in a year’s time – but I thought I’d list all of the tools I use daily and couldn’t...
