Book A Call

Journal

3
Why Most Businesses Don’t Get Results from Social Media (And How to Fix It)

Why Most Businesses Don’t Get Results from Social Media (And How to Fix It)

I see this all the time. “Social media just doesn’t work for my business.” But when we dig deeper, it’s usually one of these: • They post randomly• They never talk about their services• They disappear for weeks• They copy what everyone else is doing And...
Read More
Busy content feels productive. Effective content converts

Busy content vs effective content

A lot of small businesses are creating content all the time. They are posting regularly.They are trying different formats.They are staying visible. And yet, enquiries still feel inconsistent. That is usually the difference between busy content and effective content....
Read More
How to Educate Your Clients (Without Sounding Like a Teacher)

How to Educate Your Clients (Without Sounding Like a Teacher)

I used to over-explain everything. Like… EVERYTHING. I’d send long voice notes, detailed emails, screenshots with arrows pointing at things. Helpful? Yes. Overwhelming? Also yes. What I learned is this:People don’t need all the information.They need...
Read More
Your 3 Marketing Choices

Your 3 Marketing Choices

Mar 16, 2023

Okay a bit of philosophy from me today, I can be quite wise when I want to be so buckle up and let's discuss your 3 marketing choices. I believe that you have three choices when it comes to how you handle your marketing, and whether you like it or not - you’re always...

What to include in your small business newsletters

What to include in your small business newsletters

Mar 9, 2023

I don’t know if I’m the only one, but I resisted sending newsletters for my small business for actual years. My business was almost four before I started sending consistent newsletters, and that wasn’t even a year ago. What on Earth would I say that wouldn’t cause...

What to Include In your Website Content

What to Include In your Website Content

Mar 2, 2023

Starting a website can be a really daunting prospect, even if you’re used to writing social media captions - it’s a big jump to then write enough Website Content to fill your new site! Of course, it’ll vary from business to business what you need to include, but...