Journal

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Reels vs. Carousels: What to Use (and When) for Better Reach

Reels vs. Carousels: What to Use (and When) for Better Reach

Both formats are powerful – when used properly. Reels = discovery Use Reels when:• You want reach• You’re attracting new followers• You’re sharing quick tips Best performing styles:• Talking to camera• Before/afters• BTS• Trend audio (sparingly) Keep them:• Short•...
What small businesses focus on vs what actually drives enquiries

What small businesses focus on vs what actually drives enquiries

There is a big gap between what small businesses think they should focus on with social media and what actually brings in enquiries. Most of the time, effort is going into things that feel productive, visible, or impressive. Meanwhile, the foundations that really...
How to Repurpose One Piece of Content Across Five Channels

How to Repurpose One Piece of Content Across Five Channels

You don’t need more ideas.You need to reuse them better. Here’s a smart system: Step 1: Create one strong core piece This could be:• A blog• A podcast• A long caption Go deep here. Step 2: Break it down Pull out:• 3–5 key points• Quotes• Tips Step 3: Repurpose Turn it...
Is it time to freshen up?

Is it time to freshen up?

Something I get asked often is this; “how often should I be updating my website/Instagram bio/profile photo?”Honestly, there’s no set rule, but there are a few clues that it’s time for a change…You’ve changed!If you’ve drastically changed your look, or just naturally...

Things to Consider with your Website

Things to Consider with your Website

Starting a website build can be incredibly exciting, there are so many possibilities and this is something that will represent your company for potentially years to come. But before you go full steam ahead with every possible effect, overlay, design and plug-in...

Boundaries beyond Business

Boundaries beyond Business

It’s 2023 and I think that we can all agree, we now know and appreciate how important boundaries are to creating a happy and harmonious life. What one person enjoys or even tolerates does not dictate what we ourselves have to put up with, and hopefully we’re all...

The honest truth about being a Social Media Manager

The honest truth about being a Social Media Manager

If you’ve been considering a career as a Social Media Manager, then keep reading to see if you feel the same way at the end…“You just write a few captions, select an image and post it, don’t you?”Well yeah, basically. But I do it in a way that makes clients want to...

Why you should (or shouldn’t) consider a career as a freelancer

Why you should (or shouldn’t) consider a career as a freelancer

I feel as though the words “I want to become a Freelancer" fills any parent’s heart with dread. It brings up feelings of insecurity, inconsistency and for some, laziness. Probably similarly to saying you want to be a Hollywood Actor or win ‘The Voice’ - it’s not...

Why I don’t want you to schedule your social media

Why I don’t want you to schedule your social media

Honestly, I’m not even going to admit how far in advance I’ve written this blog post because it would entirely undermine everything I’m about to say, but bear with me okay? Scheduling is without a doubt the easiest way to achieve consistency. You can be sat with 100...

Your 3 Marketing Choices

Your 3 Marketing Choices

Okay a bit of philosophy from me today, I can be quite wise when I want to be so buckle up and let's discuss your 3 marketing choices. I believe that you have three choices when it comes to how you handle your marketing, and whether you like it or not - you’re always...

What to include in your small business newsletters

What to include in your small business newsletters

I don’t know if I’m the only one, but I resisted sending newsletters for my small business for actual years. My business was almost four before I started sending consistent newsletters, and that wasn’t even a year ago. What on Earth would I say that wouldn’t cause...

What to Include In your Website Content

What to Include In your Website Content

Starting a website can be a really daunting prospect, even if you’re used to writing social media captions - it’s a big jump to then write enough Website Content to fill your new site! Of course, it’ll vary from business to business what you need to include, but...