Journal

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What I Look for When I Audit a Website (and Why I’m Doing Them for Charity)

If you've ever wondered whether your website is actually doing its job, you're definitely not alone. Most of the business owners I speak to built their website (or had someone build it for them) a while ago, and haven't really looked at it properly since. Which is...
How to Avoid Burnout When You’re Running Marketing and Everything Else

How to Avoid Burnout When You’re Running Marketing and Everything Else

Let’s get real for a minute… Burnout doesn’t start with a breakdown.It starts with ignoring small warning signs. For me, it was:• Working through lunch• Not switching off notifications• Trying to be “always productive”• Guilt when I took a break I chalked it up to...
ChatGPT isn’t the strategy. This is.

ChatGPT isn’t the strategy. This is.

Tools are having a moment. ChatGPT in particular has become the go-to answer for content struggles. Need captions? Ask ChatGPT. Need ideas? Ask ChatGPT. Need hooks? Ask ChatGPT. Used properly, it can be helpful.Used without direction, it often creates more noise. The...

Top tips for Canva bliss!

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Losing Clients and Showing the Balance

Losing Clients and Showing the Balance

Do not get me wrong, I love seeing stories and sharing stories myself of winning clients and talking about signing our dream clients. It’s wonderful. But, any business will also lose clients. Denise Duffield-Thomas actually says that receiving your first refund...

Self Care without the Spa Day

Self Care without the Spa Day

First admission, I bloody love a spa day. I have one bought and paid for. But as a Mum, business owner and person who isn’t a lady of leisure - they’re not a regular occurrence in my diary.But, we all know how important self care is. We’re told constantly how we must...

Summer Holidays 99 – 0 Becka

Summer Holidays 99 – 0 Becka

Remember when I naively published this blog post, about how to succeed in the summer holidays? Erm yeah, I hate my former self.I actually wrote that last year, and really stupidly thought that 2022 would be the same, even tough I’m now a single mum and my business is...

Self Care doesn’t have to mean Stopping

Self Care doesn’t have to mean Stopping

I am absolutely here for the abolishment of hustle culture, and those who talk to me regularly know that I take plenty of down time. But I read something recently that stuck with me, and made me realise that sometimes - being productive is it’s own form of self...

What to expect in 2023…

What to expect in 2023…

Happy New Year! 🥳 I hope that you had a wonderful festive period, and are feeling restored and revved up for the year ahead. As I said in my Roundup of 2022 blog post, it’s hard to predict where Social Media will take us in 2023. Anyone who claims to know what to...

How a Walk can bring you closer to your Goals

How a Walk can bring you closer to your Goals

Happy, happy Sunday! Have you had a productive day? Or was it more of an R&R situation? Both are equally as valuable in my opinion (not that you asked but, ya know). We did something today that we haven’t done in a long time, a long ass walk in the Peak District!...

My Story Scheduling

My Story Scheduling

Okay so there are a number of platforms you could use to schedule stories, I’ve tried my fair share and all I’ll say is - as a professional and experienced marketing agency, we use Meta for a reason. The others break and lose connection far more often, they get...

Mistakes You’re Making on Stories

Mistakes You’re Making on Stories

This is a rough transcription/the written version of my Instagram Live, if you want to watch the live in it’s entirety, click here. I’m going to start this by holding my hands up and say, I’ve done ALL of these mistakes myself. That’s what lead to my Story views...