Journal

3

Adapting Social Media Strategies for Seasonal Trends

As a small business owner, developing a social media strategy may appear overwhelming initially, and much more intimidating when seasonal trends are added into the mix. However, seasonal trends in the UK can offer a valuable marketing opportunity to improve your...

Why Choosing a Professional Website Designer is Crucial for Your Small Business

When it comes to building a website for your small business, there are several options available. You can choose to use a self-build site, such as Wix or Squarespace, or you can hire a professional website designer. While self-build sites may be tempting, there are...

Content Ideas for Successful Newsletters: What Works Best

As a small business owner, you know that keeping in touch with your customers is critical to your success. Newsletters are an excellent way to do this. However, creating a successful newsletter that resonates with your UK audience can be challenging. You want to...
Small Steps, Big Changes

Small Steps, Big Changes

I don’t know if it’s approaching 30, almost getting married or a shift due to emerging from lockdown - but probably over the last 4 months or so I feel like I’ve gradually been making lots of tiny steps, that all add up to some huge changes in me. I’m definitely...

Why Social Media Is Crucial For Small Businesses

Why Social Media Is Crucial For Small Businesses

In today's world, social media has become a crucial part of everyone's lives, and small businesses are no exception. It has completely transformed the way businesses interact with their customers, and has opened up a whole new world of possibilities for them. When it...

Instagram Story Success (#1)

Instagram Story Success (#1)

To watch the full Instagram Live, click here! In case you missed it, I’ve started doing Instagram Lives once a week or so, where I talk through things I'm experiencing on Social Media right now and tips I think could help you. I’ve recently recovered my atrocious...

Your Caption Checklist

Your Caption Checklist

No, I’m not gonna tell you to check your grammar and that you’ve used good hashtags. Hopefully these are a few different pointers to think about before you publish that next post.🙄 Do you want to read it? Honestly, skim over it and ask yourself if this would stop your...

Are you ready to succeed in the school holidays?

Are you ready to succeed in the school holidays?

I love my daughter, I really do. I love her so much, like more than words could ever say. But now that I’m used to her being at school 5 days a week, the summer holidays fill me ever so slightly with dread.Firstly, yes I’m very lucky that I work for myself so I’m not...

How I Create on Canva

How I Create on Canva

Canva to many is the best invention since… social media itself. But I also speak to people who find it totally overwhelming, and I see a lot of social media feeds that are totally confused because of Canva templates which haven’t been customised to match the company’s...

2022 Roundup

2022 Roundup

Woah, where has that year gone? At times, 2022 felt as though it was dragging but now it’s December I’m honestly not sure where the year went. Working in Social Media, you can never predict what you’ll be doing in the next 12 months, the marketing strategies for our...

Business Person of the Year – Finalist!

Business Person of the Year – Finalist!

Okay I’m a bit late in writing this, maybe because I didn’t win and I know it sounds really cliche but it honestly was an honour to even be a finalist. I was super lucky to be considered for the category of ‘Business Person of the Year’ in the Grantham Journal...

Social Media Agency of the Year!

Social Media Agency of the Year!

I often get emails about awards and would I like to enter them, and I always have good intentions of sitting down and doing the application process. But like many of us, I struggle to talk about myself and it feels as though I should be doing something more productive...