Journal

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Crisis Management in the Digital Age: Navigating Social Media Challenges

Social media has become an essential part of our daily lives, both personally and professionally. It's a powerful tool that businesses can use to connect with existing and potential customers, improve their brand image, and gain a competitive edge. However, social...

Designing Eye-Catching Newsletters: Best Practices To Follow

Newsletters play a vital role in any business marketing strategy, and their power to inform, engage and convert customers can't be ignored. However, standing out in a crowded inbox can be challenging, especially if your newsletters don't catch the attention of your...

The Power of Storytelling: Creating a Brand Narrative

As a small business owner, storytelling may not seem like a priority when it comes to creating your brand identity. However, a compelling brand narrative can be the key to setting your business apart from competitors and forging a lasting emotional connection with...
The honest truth about being a Social Media Manager

The honest truth about being a Social Media Manager

If you’ve been considering a career as a Social Media Manager, then keep reading to see if you feel the same way at the end…“You just write a few captions, select an image and post it, don’t you?”Well yeah, basically. But I do it in a way that makes clients want to...

Why you should (or shouldn’t) consider a career as a freelancer

Why you should (or shouldn’t) consider a career as a freelancer

I feel as though the words “I want to become a Freelancer" fills any parent’s heart with dread. It brings up feelings of insecurity, inconsistency and for some, laziness. Probably similarly to saying you want to be a Hollywood Actor or win ‘The Voice’ - it’s not...

Why I don’t want you to schedule your social media

Why I don’t want you to schedule your social media

Honestly, I’m not even going to admit how far in advance I’ve written this blog post because it would entirely undermine everything I’m about to say, but bear with me okay? Scheduling is without a doubt the easiest way to achieve consistency. You can be sat with 100...

Your 3 Marketing Choices

Your 3 Marketing Choices

Okay a bit of philosophy from me today, I can be quite wise when I want to be so buckle up and let's discuss your 3 marketing choices. I believe that you have three choices when it comes to how you handle your marketing, and whether you like it or not - you’re always...

What to include in your small business newsletters

What to include in your small business newsletters

I don’t know if I’m the only one, but I resisted sending newsletters for my small business for actual years. My business was almost four before I started sending consistent newsletters, and that wasn’t even a year ago. What on Earth would I say that wouldn’t cause...

What to Include In your Website Content

What to Include In your Website Content

Starting a website can be a really daunting prospect, even if you’re used to writing social media captions - it’s a big jump to then write enough Website Content to fill your new site! Of course, it’ll vary from business to business what you need to include, but...