Journal

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How to Educate Your Clients (Without Sounding Like a Teacher)

How to Educate Your Clients (Without Sounding Like a Teacher)

I used to over-explain everything. Like… EVERYTHING. I’d send long voice notes, detailed emails, screenshots with arrows pointing at things. Helpful? Yes. Overwhelming? Also yes. What I learned is this:People don’t need all the information.They need...
9 Tools Every Small Business Should Use for Better Marketing Workflows

9 Tools Every Small Business Should Use for Better Marketing Workflows

You don’t need fancy tech.Just smart systems. 1. Canva For:• Graphics• Carousels• Branding Easy. Fast. Professional. 2. Meta Business Suite Schedule:• Instagram• Facebook Free and reliable. 3. Google Drive Store:• Content ideas• Brand assets• Client docs Everything in...
The 3 post types every service business should be using

The 3 post types every service business should be using

One of the biggest reasons content feels hard is because business owners think they need to constantly come up with new ideas. New angles.New formats.New inspiration every week. In reality, most service businesses only need a small number of post types to work well on...
Charlie and the Mindset Factory

Charlie and the Mindset Factory

I want to tell you a bit of a story here, if you’re like me then having mindset work explained to you is all well and good - but for it to really sink in then you need a practical example. Our dog, Charlie, gives me the perfect, real world, example of every mindset...

Is it time to freshen up?

Is it time to freshen up?

Something I get asked often is this; “how often should I be updating my website/Instagram bio/profile photo?”Honestly, there’s no set rule, but there are a few clues that it’s time for a change…You’ve changed!If you’ve drastically changed your look, or just naturally...

Things to Consider with your Website

Things to Consider with your Website

Starting a website build can be incredibly exciting, there are so many possibilities and this is something that will represent your company for potentially years to come. But before you go full steam ahead with every possible effect, overlay, design and plug-in...

Boundaries beyond Business

Boundaries beyond Business

It’s 2023 and I think that we can all agree, we now know and appreciate how important boundaries are to creating a happy and harmonious life. What one person enjoys or even tolerates does not dictate what we ourselves have to put up with, and hopefully we’re all...

The honest truth about being a Social Media Manager

The honest truth about being a Social Media Manager

If you’ve been considering a career as a Social Media Manager, then keep reading to see if you feel the same way at the end…“You just write a few captions, select an image and post it, don’t you?”Well yeah, basically. But I do it in a way that makes clients want to...

Why you should (or shouldn’t) consider a career as a freelancer

Why you should (or shouldn’t) consider a career as a freelancer

I feel as though the words “I want to become a Freelancer" fills any parent’s heart with dread. It brings up feelings of insecurity, inconsistency and for some, laziness. Probably similarly to saying you want to be a Hollywood Actor or win ‘The Voice’ - it’s not...

Why I don’t want you to schedule your social media

Why I don’t want you to schedule your social media

Honestly, I’m not even going to admit how far in advance I’ve written this blog post because it would entirely undermine everything I’m about to say, but bear with me okay? Scheduling is without a doubt the easiest way to achieve consistency. You can be sat with 100...

Your 3 Marketing Choices

Your 3 Marketing Choices

Okay a bit of philosophy from me today, I can be quite wise when I want to be so buckle up and let's discuss your 3 marketing choices. I believe that you have three choices when it comes to how you handle your marketing, and whether you like it or not - you’re always...

What to include in your small business newsletters

What to include in your small business newsletters

I don’t know if I’m the only one, but I resisted sending newsletters for my small business for actual years. My business was almost four before I started sending consistent newsletters, and that wasn’t even a year ago. What on Earth would I say that wouldn’t cause...