Journal

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Balancing Paid and Organic Social Media: What Works Best in 2026?

Balancing Paid and Organic Social Media: What Works Best in 2026?

Organic content builds trust.Paid ads build speed. You need both. Organic: • Relationship building• Authority• Community This is where people get to know you. Paid: • Reach new audiences• Promote offers• Scale results This is where growth accelerates. The...

Is Google PPC Right for Your Business? Here’s What You Need to Know

You’ve probably been asked before – “Are you doing Google Ads?” – and if your answer has been a vague “not yet” or a panicked “I wouldn’t even know where to start”, then this post is for you. Google Pay-Per-Click advertising is one of the most powerful tools in a...
Why Your Business Needs a Marketing Playbook (And How to Build One)

Why Your Business Needs a Marketing Playbook (And How to Build One)

A marketing playbook is your business bible. It keeps your messaging consistent and your content focused. Here’s what yours should include: Brand voice • Friendly?• Bold?• Educational? Write it down. Ideal client Who are you speaking to?Be specific. Content pillars...

Drumroll Please…

Sometimes, letting go is the biggest breath of fresh air you need. So much has changed over the last 6 months, and I feel like my identity is entirely different now. So Clear Round Media has had it's own refresh…Any parent will agree, you can never show favouritism...

Charlie and the Mindset Factory

Charlie and the Mindset Factory

I want to tell you a bit of a story here, if you’re like me then having mindset work explained to you is all well and good - but for it to really sink in then you need a practical example. Our dog, Charlie, gives me the perfect, real world, example of every mindset...

Is it time to freshen up?

Is it time to freshen up?

Something I get asked often is this; “how often should I be updating my website/Instagram bio/profile photo?”Honestly, there’s no set rule, but there are a few clues that it’s time for a change…You’ve changed!If you’ve drastically changed your look, or just naturally...

Things to Consider with your Website

Things to Consider with your Website

Starting a website build can be incredibly exciting, there are so many possibilities and this is something that will represent your company for potentially years to come. But before you go full steam ahead with every possible effect, overlay, design and plug-in...

Boundaries beyond Business

Boundaries beyond Business

It’s 2023 and I think that we can all agree, we now know and appreciate how important boundaries are to creating a happy and harmonious life. What one person enjoys or even tolerates does not dictate what we ourselves have to put up with, and hopefully we’re all...

The honest truth about being a Social Media Manager

The honest truth about being a Social Media Manager

If you’ve been considering a career as a Social Media Manager, then keep reading to see if you feel the same way at the end…“You just write a few captions, select an image and post it, don’t you?”Well yeah, basically. But I do it in a way that makes clients want to...

Why you should (or shouldn’t) consider a career as a freelancer

Why you should (or shouldn’t) consider a career as a freelancer

I feel as though the words “I want to become a Freelancer" fills any parent’s heart with dread. It brings up feelings of insecurity, inconsistency and for some, laziness. Probably similarly to saying you want to be a Hollywood Actor or win ‘The Voice’ - it’s not...

Why I don’t want you to schedule your social media

Why I don’t want you to schedule your social media

Honestly, I’m not even going to admit how far in advance I’ve written this blog post because it would entirely undermine everything I’m about to say, but bear with me okay? Scheduling is without a doubt the easiest way to achieve consistency. You can be sat with 100...

Your 3 Marketing Choices

Your 3 Marketing Choices

Okay a bit of philosophy from me today, I can be quite wise when I want to be so buckle up and let's discuss your 3 marketing choices. I believe that you have three choices when it comes to how you handle your marketing, and whether you like it or not - you’re always...