Journal

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How to Educate Your Clients (Without Sounding Like a Teacher)

How to Educate Your Clients (Without Sounding Like a Teacher)

I used to over-explain everything. Like… EVERYTHING. I’d send long voice notes, detailed emails, screenshots with arrows pointing at things. Helpful? Yes. Overwhelming? Also yes. What I learned is this:People don’t need all the information.They need...
9 Tools Every Small Business Should Use for Better Marketing Workflows

9 Tools Every Small Business Should Use for Better Marketing Workflows

You don’t need fancy tech.Just smart systems. 1. Canva For:• Graphics• Carousels• Branding Easy. Fast. Professional. 2. Meta Business Suite Schedule:• Instagram• Facebook Free and reliable. 3. Google Drive Store:• Content ideas• Brand assets• Client docs Everything in...
The 3 post types every service business should be using

The 3 post types every service business should be using

One of the biggest reasons content feels hard is because business owners think they need to constantly come up with new ideas. New angles.New formats.New inspiration every week. In reality, most service businesses only need a small number of post types to work well on...
The Importance of Having a Professional Website

The Importance of Having a Professional Website

In today's fast-paced digital age, it is crucial for small businesses to establish an online presence that is both compelling and professional. One of the best ways to achieve this is by having a well-designed website. In this blog post, we will explore the importance...

Why I might unfollow you…

Why I might unfollow you…

Eesch, that sound salty doesn’t it? But in truth, who you follow and what you consume online massively impacts your energy and in some cases, your mood. When handling a business account, more-so than ever it’s important to follow accounts who contribute in some way....

Mistakes you’re making on Social Media

Mistakes you’re making on Social Media

No shade, no judgement, unless you chose to train in Social Media marketing, kudos to you for doing the best you can. But here are the mistakes that I see all of the time, and also how you can rectify them!You’re posting and ghosting. So often I hear and see people...

Repurposing Isn’t a Dirty Word

Repurposing Isn’t a Dirty Word

The best thing about this Blog Post, is that it started life as a Podcast. As you may know, the Podcast left us in December 2022, so I’m genuinely repurposing all of it’s content into Blog Posts for two reasons… So that my wonderfully magnificent nuggets of wisdom...

Your DIY Social Media Audit

Your DIY Social Media Audit

Are you wondering how your Social Media measures up? Some people actually DM saying they’re worried I’m watching and judging their social media (note, I’m not - not ever, you can PAY me to audit you - I’m not about to do it in my spare time for free 😉). If we WERE to...

My Marketing Strategy

My Marketing Strategy

I talk a lot about your marketing strategy, what I think it should look like and hitting your content pillars. But perhaps it would help to see how this Marketing Agency does it themselves? First things first, I print off a blank calendar for the month. It’s that...

Your Marketing Holiday Checklist

Like many other business owners, when I flew to Ibiza in April - I had three choices…Do twice a much work before I left.Do twice a much work when I return.Lose a week’s worth of earnings.As someone who starts to panic when they’re even one day behind schedule, you can...

Are you working or fighting?

I posted an Instagram story lately discussing how I was working at 8/9/10pm on a Friday evening, alongside a poll asking if you’d log on and crack on with work if you were feeling motivated or inspired.A few years ago, probably even last year, you wouldn’t have caught...

Top tips for Canva bliss!

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