Journal

3
Reels vs. Carousels: What to Use (and When) for Better Reach

Reels vs. Carousels: What to Use (and When) for Better Reach

Both formats are powerful – when used properly. Reels = discovery Use Reels when:• You want reach• You’re attracting new followers• You’re sharing quick tips Best performing styles:• Talking to camera• Before/afters• BTS• Trend audio (sparingly) Keep them:• Short•...
What small businesses focus on vs what actually drives enquiries

What small businesses focus on vs what actually drives enquiries

There is a big gap between what small businesses think they should focus on with social media and what actually brings in enquiries. Most of the time, effort is going into things that feel productive, visible, or impressive. Meanwhile, the foundations that really...
How to Repurpose One Piece of Content Across Five Channels

How to Repurpose One Piece of Content Across Five Channels

You don’t need more ideas.You need to reuse them better. Here’s a smart system: Step 1: Create one strong core piece This could be:• A blog• A podcast• A long caption Go deep here. Step 2: Break it down Pull out:• 3–5 key points• Quotes• Tips Step 3: Repurpose Turn it...
Self Care without the Spa Day

Self Care without the Spa Day

First admission, I bloody love a spa day. I have one bought and paid for. But as a Mum, business owner and person who isn’t a lady of leisure - they’re not a regular occurrence in my diary.But, we all know how important self care is. We’re told constantly how we must...

Summer Holidays 99 – 0 Becka

Summer Holidays 99 – 0 Becka

Remember when I naively published this blog post, about how to succeed in the summer holidays? Erm yeah, I hate my former self.I actually wrote that last year, and really stupidly thought that 2022 would be the same, even tough I’m now a single mum and my business is...

Self Care doesn’t have to mean Stopping

Self Care doesn’t have to mean Stopping

I am absolutely here for the abolishment of hustle culture, and those who talk to me regularly know that I take plenty of down time. But I read something recently that stuck with me, and made me realise that sometimes - being productive is it’s own form of self...

What to expect in 2023…

What to expect in 2023…

Happy New Year! 🥳 I hope that you had a wonderful festive period, and are feeling restored and revved up for the year ahead. As I said in my Roundup of 2022 blog post, it’s hard to predict where Social Media will take us in 2023. Anyone who claims to know what to...

How a Walk can bring you closer to your Goals

How a Walk can bring you closer to your Goals

Happy, happy Sunday! Have you had a productive day? Or was it more of an R&R situation? Both are equally as valuable in my opinion (not that you asked but, ya know). We did something today that we haven’t done in a long time, a long ass walk in the Peak District!...

My Story Scheduling

My Story Scheduling

Okay so there are a number of platforms you could use to schedule stories, I’ve tried my fair share and all I’ll say is - as a professional and experienced marketing agency, we use Meta for a reason. The others break and lose connection far more often, they get...

Mistakes You’re Making on Stories

Mistakes You’re Making on Stories

This is a rough transcription/the written version of my Instagram Live, if you want to watch the live in it’s entirety, click here. I’m going to start this by holding my hands up and say, I’ve done ALL of these mistakes myself. That’s what lead to my Story views...

Small Steps, Big Changes

Small Steps, Big Changes

I don’t know if it’s approaching 30, almost getting married or a shift due to emerging from lockdown - but probably over the last 4 months or so I feel like I’ve gradually been making lots of tiny steps, that all add up to some huge changes in me. I’m definitely...

Why Social Media Is Crucial For Small Businesses

Why Social Media Is Crucial For Small Businesses

In today's world, social media has become a crucial part of everyone's lives, and small businesses are no exception. It has completely transformed the way businesses interact with their customers, and has opened up a whole new world of possibilities for them. When it...