Journal
5 Social Media Trends to Watch
Social media has become an integral part of our daily lives, and for small businesses in the UK, it has become a key tool for engaging with customers, building brand awareness, and driving growth. As we head into the latter half of 2021, it's important for small...
Focus on your Followers
I have two schools of thought on this, keep reading to get both! “Posting without engaging is like attending a networking event and standing in the corner…” Yes, it’s important to post consistently and to pay attention to what you’re posting. You know that I love for...
My Essential Social Media Tools
Probably the question I get asked most, is which tools I use for Social Media Management. It’s evolved and changes all of the time, so this will almost certainly be out of date in a year’s time - but I thought I’d list all of the tools I use daily and couldn’t be...
The Importance of Having a Professional Website
In today's fast-paced digital age, it is crucial for small businesses to establish an online presence that is both compelling and professional. One of the best ways to achieve this is by having a well-designed website. In this blog post, we will explore the importance...
Why I might unfollow you…
Eesch, that sound salty doesn’t it? But in truth, who you follow and what you consume online massively impacts your energy and in some cases, your mood. When handling a business account, more-so than ever it’s important to follow accounts who contribute in some way....
Mistakes you’re making on Social Media
No shade, no judgement, unless you chose to train in Social Media marketing, kudos to you for doing the best you can. But here are the mistakes that I see all of the time, and also how you can rectify them!You’re posting and ghosting. So often I hear and see people...
Repurposing Isn’t a Dirty Word
The best thing about this Blog Post, is that it started life as a Podcast. As you may know, the Podcast left us in December 2022, so I’m genuinely repurposing all of it’s content into Blog Posts for two reasons… So that my wonderfully magnificent nuggets of wisdom...
Your DIY Social Media Audit
Are you wondering how your Social Media measures up? Some people actually DM saying they’re worried I’m watching and judging their social media (note, I’m not - not ever, you can PAY me to audit you - I’m not about to do it in my spare time for free 😉). If we WERE to...
My Marketing Strategy
I talk a lot about your marketing strategy, what I think it should look like and hitting your content pillars. But perhaps it would help to see how this Marketing Agency does it themselves? First things first, I print off a blank calendar for the month. It’s that...