Journal

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PSYCHOLOGY of a great marketing campaign

The PSYCHOLOGY behind a great marketing campaign

A truly great marketing campaign doesn’t just sell—it connects. It resonates with the audience on a deeper level, tapping into emotions, desires, and behaviours to leave a lasting impact. At Trax Media Co., we’ve seen first-hand how understanding the psychology behind...
Why You Should Be Focusing on Case Studies for Your Website

Why You Should Be Focusing on Case Studies for Your Website

If you’re aiming to grow your business and build trust with potential customers, adding compelling case studies to your website is a step in the right direction. For businesses in Lincolnshire, Sleaford, and beyond, case studies are a powerful way to showcase your...
Joint Marketing Efforts

How to Get All of Your Marketing Efforts Working Together

Marketing can sometimes feel like juggling multiple balls in the air. Between managing your website, running social media campaigns, sending out emails, and focusing on SEO, it’s easy to feel scattered. However, true success comes when all your marketing efforts work...
Mistakes You’re Making on Stories

Mistakes You’re Making on Stories

This is a rough transcription/the written version of my Instagram Live, if you want to watch the live in it’s entirety, click here. I’m going to start this by holding my hands up and say, I’ve done ALL of these mistakes myself. That’s what lead to my Story views...

Small Steps, Big Changes

Small Steps, Big Changes

I don’t know if it’s approaching 30, almost getting married or a shift due to emerging from lockdown - but probably over the last 4 months or so I feel like I’ve gradually been making lots of tiny steps, that all add up to some huge changes in me. I’m definitely...

Why Social Media Is Crucial For Small Businesses

Why Social Media Is Crucial For Small Businesses

In today's world, social media has become a crucial part of everyone's lives, and small businesses are no exception. It has completely transformed the way businesses interact with their customers, and has opened up a whole new world of possibilities for them. When it...

Instagram Story Success (#1)

Instagram Story Success (#1)

To watch the full Instagram Live, click here! In case you missed it, I’ve started doing Instagram Lives once a week or so, where I talk through things I'm experiencing on Social Media right now and tips I think could help you. I’ve recently recovered my atrocious...

Your Caption Checklist

Your Caption Checklist

No, I’m not gonna tell you to check your grammar and that you’ve used good hashtags. Hopefully these are a few different pointers to think about before you publish that next post.🙄 Do you want to read it? Honestly, skim over it and ask yourself if this would stop your...

Are you ready to succeed in the school holidays?

Are you ready to succeed in the school holidays?

I love my daughter, I really do. I love her so much, like more than words could ever say. But now that I’m used to her being at school 5 days a week, the summer holidays fill me ever so slightly with dread.Firstly, yes I’m very lucky that I work for myself so I’m not...

How I Create on Canva

How I Create on Canva

Canva to many is the best invention since… social media itself. But I also speak to people who find it totally overwhelming, and I see a lot of social media feeds that are totally confused because of Canva templates which haven’t been customised to match the company’s...

2022 Roundup

2022 Roundup

Woah, where has that year gone? At times, 2022 felt as though it was dragging but now it’s December I’m honestly not sure where the year went. Working in Social Media, you can never predict what you’ll be doing in the next 12 months, the marketing strategies for our...

Business Person of the Year – Finalist!

Business Person of the Year – Finalist!

Okay I’m a bit late in writing this, maybe because I didn’t win and I know it sounds really cliche but it honestly was an honour to even be a finalist. I was super lucky to be considered for the category of ‘Business Person of the Year’ in the Grantham Journal...