Journal

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Balancing Paid and Organic Social Media: What Works Best in 2026?

Balancing Paid and Organic Social Media: What Works Best in 2026?

Organic content builds trust.Paid ads build speed. You need both. Organic: • Relationship building• Authority• Community This is where people get to know you. Paid: • Reach new audiences• Promote offers• Scale results This is where growth accelerates. The...

Is Google PPC Right for Your Business? Here’s What You Need to Know

You’ve probably been asked before – “Are you doing Google Ads?” – and if your answer has been a vague “not yet” or a panicked “I wouldn’t even know where to start”, then this post is for you. Google Pay-Per-Click advertising is one of the most powerful tools in a...
Why Your Business Needs a Marketing Playbook (And How to Build One)

Why Your Business Needs a Marketing Playbook (And How to Build One)

A marketing playbook is your business bible. It keeps your messaging consistent and your content focused. Here’s what yours should include: Brand voice • Friendly?• Bold?• Educational? Write it down. Ideal client Who are you speaking to?Be specific. Content pillars...
How to Choose the Right Website Design and Build Service

How to Choose the Right Website Design and Build Service

Are you a small business owner looking to improve your online presence and attract more customers? One crucial factor that can make or break your online success is your website design. Having a website that looks outdated, functions poorly, or doesn't accurately...

The Advantages of Outsourcing Your Blog Writing

If you're a small business owner, you're probably juggling multiple tasks and wearing multiple hats every day. It could be quite stressful to add another responsibility to your already-packed schedule. That's where outsourcing comes in handy! Outsourcing your blog...

The Power of Self-Care: How Social Media Affects Our Mental Health

The Power of Self-Care: How Social Media Affects Our Mental Health

In this day and age, it's nearly impossible to avoid social media. We're constantly bombarded with notifications and updates from our favorite apps. While social media has made communication and connection easier than ever, it's important to note that it's not all...

Where to build your Landing Page

Where to build your Landing Page

Why you should be building your landing page within your website builder…   …And not on a third party site!   Do you know how many business owners I onboard who have emails built here, then landing pages there, then their website is over here, and their CMS...

Let’s talk Landing Pages

Let’s talk Landing Pages

I've see a lot of talking about Landing Pages on Instagram lately, and as September is prime launch season, that's not surprising. But is it a landing page you need?   A landing page can be used for a number of reasons... The most common of which are; - Data...

The Power of Mindset Work in Achieving Marketing Success

The Power of Mindset Work in Achieving Marketing Success

When it comes to achieving success in marketing, many business owners tend to focus on the latest marketing trends or tricks that will help them boost their sales. However, the secret to achieving long-term success in marketing...

5 Social Media Trends to Watch

5 Social Media Trends to Watch

Social media has become an integral part of our daily lives, and for small businesses in the UK, it has become a key tool for engaging with customers, building brand awareness, and driving growth. As we head into the latter half of 2021, it's important for small...

Focus on your Followers

Focus on your Followers

I have two schools of thought on this, keep reading to get both! “Posting without engaging is like attending a networking event and standing in the corner…” Yes, it’s important to post consistently and to pay attention to what you’re posting. You know that I love for...