by becka@traxmediaco.com | Feb 2, 2026 | Uncategorized
We often think that simple is better when it comes to websites, give our customers a concise and easy to navigate site without too many options to overwhelm them. However when it comes to organising your services, one of the worst things you can do is put everything...
by becka@traxmediaco.com | Jan 26, 2026 | Uncategorized
Content planning doesn’t need to be complicated. Here’s the exact framework I use with clients: Step 1: Choose your 3 content pillars These are your main topics. For example:• Education• Behind the scenes• Offers and services Everything you post fits into one of...
by becka@traxmediaco.com | Jan 12, 2026 | Uncategorized
If you’re trying to be everywhere at once, let me save you some stress: you don’t need to be. One of the biggest mistakes I see business owners make is spreading themselves too thin. Instagram, Facebook, LinkedIn, email marketing, blogs, TikTok… it’s exhausting just...
by becka@traxmediaco.com | Dec 18, 2025 | Uncategorized
Running a business often means generating countless great ideas, whether it’s a new digital marketing campaign, an innovative product, or a clever way to reach your audience. But here’s the catch—not every idea is worth executing. When you try to pursue every concept...
by becka@traxmediaco.com | Dec 4, 2025 | Uncategorized
A strong marketing strategy is the backbone of any successful business. It provides focus, consistency, and direction as you work towards your goals, ensuring every effort contributes to your overall success. Whether you’re a growing business in Lincolnshire,...
by becka@traxmediaco.com | Nov 20, 2025 | Uncategorized
Managing a busy marketing to-do list can sometimes feel like spinning plates—just as you focus on one task, another demands your attention. From planning social media campaigns to analysing data or creating content, marketing involves a wide range of responsibilities...
