by becka@traxmediaco.com | Sep 18, 2025 | Uncategorized
Artificial intelligence (AI) is transforming the way businesses approach marketing, providing powerful tools to enhance personalisation, analyse data, and improve customer engagement. However, while the possibilities of AI in marketing are exciting, it’s essential to...
by becka@traxmediaco.com | Sep 4, 2025 | Uncategorized
Social media is a powerful tool for connecting with your audience and building your brand, but it’s not without its risks. One negative post, a misconception gone viral, or a poorly handled situation can quickly escalate into a crisis, affecting your reputation and...
by becka@traxmediaco.com | Aug 21, 2025 | Uncategorized
Social media management is a critical aspect of digital marketing—and one that often requires juggling multiple priorities. Should businesses plan content ahead or take a more spontaneous, in-the-moment approach? The truth is, both strategies have their merits, and...
by becka@traxmediaco.com | Aug 7, 2025 | Uncategorized
Sharing personal content on social media has become a common way to connect with audiences, build trust, and humanise your brand. Whether you’re in Lincolnshire, Sleaford, or beyond, your followers appreciate a glimpse into the life behind the business. But how much...
by becka@traxmediaco.com | Jul 17, 2025 | Uncategorized
Marketing plays a vital role in business growth, but with so much information out there, it’s easy to fall for advice that might lead you astray. Believing in marketing myths can prevent your business from reaching its full potential, particularly when it comes to...
by becka@traxmediaco.com | Jul 3, 2025 | Uncategorized
Creating a marketing strategy is one thing; creating one that aligns seamlessly with your business goals is another. When your marketing and business objectives are in sync, magic happens. You see better results, your efforts feel purposeful, and, most importantly,...
