by becka@traxmediaco.com | Sep 28, 2026 | Uncategorized
When a new client comes on board, they often expect the first thing we’ll look at to be content ideas. What to post.How often to post.Which formats to use. That almost never comes first. Before any content is planned or scheduled, there are a few foundational things...
by becka@traxmediaco.com | Sep 21, 2026 | Uncategorized
You don’t have to do everything yourself. I know that’s hard to hear when:• You’re bootstrapping• You’re a control freak (hi 👋)• You think no one will “get it” like you But there comes a point where: You’re spending hours on contentYou’re still unsure what to...
by becka@traxmediaco.com | Sep 7, 2026 | Uncategorized
Setting boundaries used to feel scary. I worried about:• Sounding rude• Losing clients• Being “too much” Now?It’s non-negotiable. From day one I’m clear on: • Response times• What’s included• What’s not included• How feedback works And guess what? Clients respect...
by becka@traxmediaco.com | Aug 24, 2026 | Uncategorized
I see this all the time. “Social media just doesn’t work for my business.” But when we dig deeper, it’s usually one of these: • They post randomly• They never talk about their services• They disappear for weeks• They copy what everyone else is doing And...
by becka@traxmediaco.com | Aug 17, 2026 | Uncategorized
A lot of small businesses are creating content all the time. They are posting regularly.They are trying different formats.They are staying visible. And yet, enquiries still feel inconsistent. That is usually the difference between busy content and effective content....
by becka@traxmediaco.com | Aug 10, 2026 | Uncategorized
I used to over-explain everything. Like… EVERYTHING. I’d send long voice notes, detailed emails, screenshots with arrows pointing at things. Helpful? Yes. Overwhelming? Also yes. What I learned is this:People don’t need all the information.They need...
