by becka@traxmediaco.com | May 4, 2026 | Uncategorized
Both formats are powerful – when used properly. Reels = discovery Use Reels when:• You want reach• You’re attracting new followers• You’re sharing quick tips Best performing styles:• Talking to camera• Before/afters• BTS• Trend audio (sparingly) Keep them:• Short•...
by becka@traxmediaco.com | Apr 27, 2026 | Uncategorized
There is a big gap between what small businesses think they should focus on with social media and what actually brings in enquiries. Most of the time, effort is going into things that feel productive, visible, or impressive. Meanwhile, the foundations that really...
by becka@traxmediaco.com | Apr 20, 2026 | Uncategorized
You don’t need more ideas.You need to reuse them better. Here’s a smart system: Step 1: Create one strong core piece This could be:• A blog• A podcast• A long caption Go deep here. Step 2: Break it down Pull out:• 3–5 key points• Quotes• Tips Step 3: Repurpose Turn it...
by becka@traxmediaco.com | Apr 13, 2026 | Uncategorized
Not everyone wants to be the face of their business online. Despite what social media advice often suggests, being good at what you do does not automatically mean being comfortable on camera. And you do not need to force yourself into daily videos to have effective...
by becka@traxmediaco.com | Apr 6, 2026 | Uncategorized
Forget chasing every trend.Focus on what actually drives growth. 1. Short-form video (still king) Reels aren’t going anywhere. But:• Raw beats polished• Talking to camera performs• Education wins You don’t need fancy edits.Your phone is enough. 2. Personal brands >...
by becka@traxmediaco.com | Mar 23, 2026 | Uncategorized
Engagement is great, but if it’s not leading to enquiries, something’s missing. Here’s how to bridge that gap: 1. Make your offer crystal clear People can’t buy what they don’t understand. Ask yourself:• Do I clearly say what I do?• Who it’s for?• What problem I...
