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Are You Overcomplicating All of Your Ideas?

Are You Overcomplicating All of Your Ideas?

by becka@traxmediaco.com | Oct 16, 2025 | Uncategorized

When you’re bursting with creativity and enthusiasm, it’s easy to get swept up in complex ideas. However, without realising it, you might be making things more complicated than they need to be. Overcomplicating ideas can slow you down, increase costs, and even prevent...

Introducing Axis Digital: Where Websites, Social Media & Ads Work Together

by becka@traxmediaco.com | Oct 8, 2025 | Uncategorized

Not content with just one business to keep me busy… I’ve gone and set up another! After years of working alongside Guy Wenham, combining our skills on various client projects, we decided it was finally time to make things official. Introducing Axis Digital…...
The Best Way to Manage Multiple Outsourcers in Your Business

The Best Way to Manage Multiple Outsourcers in Your Business

by becka@traxmediaco.com | Oct 2, 2025 | Uncategorized

Outsourcing can be a game-changer for businesses of all sizes. By delegating tasks to skilled professionals, you free up time, reduce costs, and unlock the potential to grow your business faster. However, managing multiple outsourcers can be challenging without the...
3 Ways to Strike the Right Balance with Using AI in Your Marketing

3 Ways to Strike the Right Balance with Using AI in Your Marketing

by becka@traxmediaco.com | Sep 18, 2025 | Uncategorized

Artificial intelligence (AI) is transforming the way businesses approach marketing, providing powerful tools to enhance personalisation, analyse data, and improve customer engagement. However, while the possibilities of AI in marketing are exciting, it’s essential to...
4 Steps to Creating a Social Media Crisis Management Plan

4 Steps to Creating a Social Media Crisis Management Plan

by becka@traxmediaco.com | Sep 4, 2025 | Uncategorized

Social media is a powerful tool for connecting with your audience and building your brand, but it’s not without its risks. One negative post, a misconception gone viral, or a poorly handled situation can quickly escalate into a crisis, affecting your reputation and...
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