by becka@traxmediaco.com | Jul 20, 2026 | Uncategorized
One of the biggest reasons content feels hard is because business owners think they need to constantly come up with new ideas. New angles.New formats.New inspiration every week. In reality, most service businesses only need a small number of post types to work well on...
by becka@traxmediaco.com | Jul 13, 2026 | Uncategorized
Data doesn’t lie. Here’s how to read it properly: Step 1: Identify your top posts Look at:• Saves• Shares• Profile visits• Website clicks Likes are secondary. Step 2: Spot patterns Ask:• Was it educational?• Was it personal?• Was it a reel? Find what connects. Step 3:...
by becka@traxmediaco.com | Jun 29, 2026 | Uncategorized
Scheduling doesn’t mean robotic. Here’s how to keep it human: Step 1: Write like you talk Avoid:• Corporate language• Buzzwords• Over-polishing If you wouldn’t say it out loud, don’t write it. Step 2: Leave room for real-time content Schedule your core posts, but:•...
by becka@traxmediaco.com | Jun 24, 2026 | Uncategorized
I actually think clients who stop paying you are doing you a favour… Hear me out here, If a client isn’t going to pay you on time, or has made the conscious decision to stop paying you at all, then obviously they’re someone that you need to let go....
by becka@traxmediaco.com | Jun 15, 2026 | Uncategorized
Winging it daily = burnout. Here’s a calm, realistic system: Step 1: Review last month Look at:• Top performing posts• What flopped• What got enquiries Double down on what worked. Step 2: Choose your themes Pick 3–4 content pillars: For example:• Education• Personal...
