by becka@traxmediaco.com | Feb 23, 2026 | Uncategorized
A marketing playbook is your business bible. It keeps your messaging consistent and your content focused. Here’s what yours should include: Brand voice • Friendly?• Bold?• Educational? Write it down. Ideal client Who are you speaking to?Be specific. Content pillars...
by becka@traxmediaco.com | Feb 16, 2026 | Uncategorized
If social media feels like a constant effort with very little return, the instinct is usually to post more. More Reels.More carousels.More consistency. But in most cases, the problem is not volume. It is clarity. I see this constantly with small business owners who...
by becka@traxmediaco.com | Feb 9, 2026 | Uncategorized
If you’re not tracking your numbers, you’re guessing. And guessing isn’t a strategy. Here are the metrics that actually matter: Social media • Reach• Saves• Profile visits• Website clicks Forget vanity likes. Focus on actions. Website • Page views• Time on...
by becka@traxmediaco.com | Feb 2, 2026 | Uncategorized
We often think that simple is better when it comes to websites, give our customers a concise and easy to navigate site without too many options to overwhelm them. However when it comes to organising your services, one of the worst things you can do is put everything...
by becka@traxmediaco.com | Jan 26, 2026 | Uncategorized
Content planning doesn’t need to be complicated. Here’s the exact framework I use with clients: Step 1: Choose your 3 content pillars These are your main topics. For example:• Education• Behind the scenes• Offers and services Everything you post fits into one of...
