by becka@traxmediaco.com | Apr 13, 2026 | Uncategorized
Not everyone wants to be the face of their business online. Despite what social media advice often suggests, being good at what you do does not automatically mean being comfortable on camera. And you do not need to force yourself into daily videos to have effective...
by becka@traxmediaco.com | Apr 6, 2026 | Uncategorized
Forget chasing every trend.Focus on what actually drives growth. 1. Short-form video (still king) Reels aren’t going anywhere. But:• Raw beats polished• Talking to camera performs• Education wins You don’t need fancy edits.Your phone is enough. 2. Personal brands >...
by becka@traxmediaco.com | Mar 23, 2026 | Uncategorized
Engagement is great, but if it’s not leading to enquiries, something’s missing. Here’s how to bridge that gap: 1. Make your offer crystal clear People can’t buy what they don’t understand. Ask yourself:• Do I clearly say what I do?• Who it’s for?• What problem I...
by becka@traxmediaco.com | Mar 16, 2026 | Uncategorized
If you are running a business, social media often ends up being the thing you squeeze in around everything else. You post when you remember.You post when you feel guilty.You post when enquiries slow down. That is not a content plan. It is a stress response. The goal...
by becka@traxmediaco.com | Mar 9, 2026 | Uncategorized
Organic content builds trust.Paid ads build speed. You need both. Organic: • Relationship building• Authority• Community This is where people get to know you. Paid: • Reach new audiences• Promote offers• Scale results This is where growth accelerates. The...
