by becka@traxmediaco.com | May 18, 2026 | Uncategorized
Sales come from trust.Trust comes from connection. Here’s how to build it: 1. Show up regularly You don’t need daily posts. You do need:• Consistency• Familiarity• Visibility People buy from brands they recognise. 2. Be human Share:• Your journey• Your...
by becka@traxmediaco.com | May 4, 2026 | Uncategorized
Both formats are powerful – when used properly. Reels = discovery Use Reels when:• You want reach• You’re attracting new followers• You’re sharing quick tips Best performing styles:• Talking to camera• Before/afters• BTS• Trend audio (sparingly) Keep them:• Short•...
by becka@traxmediaco.com | Apr 27, 2026 | Uncategorized
There is a big gap between what small businesses think they should focus on with social media and what actually brings in enquiries. Most of the time, effort is going into things that feel productive, visible, or impressive. Meanwhile, the foundations that really...
by becka@traxmediaco.com | Apr 20, 2026 | Uncategorized
You don’t need more ideas.You need to reuse them better. Here’s a smart system: Step 1: Create one strong core piece This could be:• A blog• A podcast• A long caption Go deep here. Step 2: Break it down Pull out:• 3–5 key points• Quotes• Tips Step 3: Repurpose Turn it...
by becka@traxmediaco.com | Apr 13, 2026 | Uncategorized
Not everyone wants to be the face of their business online. Despite what social media advice often suggests, being good at what you do does not automatically mean being comfortable on camera. And you do not need to force yourself into daily videos to have effective...
