by becka@traxmediaco.com | Oct 26, 2026 | Uncategorized
Tools are having a moment. ChatGPT in particular has become the go-to answer for content struggles. Need captions? Ask ChatGPT. Need ideas? Ask ChatGPT. Need hooks? Ask ChatGPT. Used properly, it can be helpful.Used without direction, it often creates more noise. The...
by becka@traxmediaco.com | Oct 19, 2026 | Uncategorized
I remember a time when my to-do list felt like a monster I’d created myself. It had:• 27 tasks• 12 ideas I had to try• 3 “urgent” things that probably weren’t urgent at all And every evening I’d think:🎯 “Tomorrow I’ll finish it all.” But then life happened —...
by becka@traxmediaco.com | Oct 5, 2026 | Uncategorized
First impressions matter. Your onboarding sets the tone for the entire relationship. I learned this the hard way. When I first started, it was:• A quick email• “Let me know if you have questions”• And off we went Chaos. Now every client gets: • A welcome...
by becka@traxmediaco.com | Sep 28, 2026 | Uncategorized
When a new client comes on board, they often expect the first thing we’ll look at to be content ideas. What to post.How often to post.Which formats to use. That almost never comes first. Before any content is planned or scheduled, there are a few foundational things...
by becka@traxmediaco.com | Sep 21, 2026 | Uncategorized
You don’t have to do everything yourself. I know that’s hard to hear when:• You’re bootstrapping• You’re a control freak (hi 👋)• You think no one will “get it” like you But there comes a point where: You’re spending hours on contentYou’re still unsure what to...
