by becka@traxmediaco.com | Mar 16, 2026 | Uncategorized
If you are running a business, social media often ends up being the thing you squeeze in around everything else. You post when you remember.You post when you feel guilty.You post when enquiries slow down. That is not a content plan. It is a stress response. The goal...
by becka@traxmediaco.com | Mar 9, 2026 | Uncategorized
Organic content builds trust.Paid ads build speed. You need both. Organic: • Relationship building• Authority• Community This is where people get to know you. Paid: • Reach new audiences• Promote offers• Scale results This is where growth accelerates. The...
by becka@traxmediaco.com | Feb 25, 2026 | Uncategorized
You’ve probably been asked before – “Are you doing Google Ads?” – and if your answer has been a vague “not yet” or a panicked “I wouldn’t even know where to start”, then this post is for you. Google Pay-Per-Click advertising is one of the most powerful tools in a...
by becka@traxmediaco.com | Feb 23, 2026 | Uncategorized
A marketing playbook is your business bible. It keeps your messaging consistent and your content focused. Here’s what yours should include: Brand voice • Friendly?• Bold?• Educational? Write it down. Ideal client Who are you speaking to?Be specific. Content pillars...
by becka@traxmediaco.com | Feb 16, 2026 | Uncategorized
If social media feels like a constant effort with very little return, the instinct is usually to post more. More Reels.More carousels.More consistency. But in most cases, the problem is not volume. It is clarity. I see this constantly with small business owners who...
