Journal

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What I Look for When I Audit a Website (and Why I’m Doing Them for Charity)

If you've ever wondered whether your website is actually doing its job, you're definitely not alone. Most of the business owners I speak to built their website (or had someone build it for them) a while ago, and haven't really looked at it properly since. Which is...
How to Avoid Burnout When You’re Running Marketing and Everything Else

How to Avoid Burnout When You’re Running Marketing and Everything Else

Let’s get real for a minute… Burnout doesn’t start with a breakdown.It starts with ignoring small warning signs. For me, it was:• Working through lunch• Not switching off notifications• Trying to be “always productive”• Guilt when I took a break I chalked it up to...
ChatGPT isn’t the strategy. This is.

ChatGPT isn’t the strategy. This is.

Tools are having a moment. ChatGPT in particular has become the go-to answer for content struggles. Need captions? Ask ChatGPT. Need ideas? Ask ChatGPT. Need hooks? Ask ChatGPT. Used properly, it can be helpful.Used without direction, it often creates more noise. The...
Adapting Social Media Strategies for Seasonal Trends

Adapting Social Media Strategies for Seasonal Trends

As a small business owner, developing a social media strategy may appear overwhelming initially, and much more intimidating when seasonal trends are added into the mix. However, seasonal trends in the UK can offer a valuable marketing opportunity to improve your...

Content Ideas for Successful Newsletters: What Works Best

Content Ideas for Successful Newsletters: What Works Best

As a small business owner, you know that keeping in touch with your customers is critical to your success. Newsletters are an excellent way to do this. However, creating a successful newsletter that resonates with your UK audience can be challenging. You want to...

Designing Eye-Catching Newsletters: Best Practices To Follow

Designing Eye-Catching Newsletters: Best Practices To Follow

Newsletters play a vital role in any business marketing strategy, and their power to inform, engage and convert customers can't be ignored. However, standing out in a crowded inbox can be challenging, especially if your newsletters don't catch the attention of your...

The Power of Storytelling: Creating a Brand Narrative

The Power of Storytelling: Creating a Brand Narrative

As a small business owner, storytelling may not seem like a priority when it comes to creating your brand identity. However, a compelling brand narrative can be the key to setting your business apart from competitors and forging a lasting emotional connection with...