Journal

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Introducing Axis Digital: Where Websites, Social Media & Ads Work Together

Not content with just one business to keep me busy… I’ve gone and set up another! After years of working alongside Guy Wenham, combining our skills on various client projects, we decided it was finally time to make things official. Introducing Axis Digital... where...
Manage Multiple Outsourcers

The Best Way to Manage Multiple Outsourcers in Your Business

Outsourcing can be a game-changer for businesses of all sizes. By delegating tasks to skilled professionals, you free up time, reduce costs, and unlock the potential to grow your business faster. However, managing multiple outsourcers can be challenging without the...
AI in Your Marketing

3 Ways to Strike the Right Balance with Using AI in Your Marketing

Artificial intelligence (AI) is transforming the way businesses approach marketing, providing powerful tools to enhance personalisation, analyse data, and improve customer engagement. However, while the possibilities of AI in marketing are exciting, it’s essential to...
Who can’t spare 90 minutes?

Who can’t spare 90 minutes?

We all have ‘that’ one book which changes business for us, or I hope you do - as I’ve potentially had more than one over the years. The most recent being - ‘Build your Business in 90 Minutes’ by Nigel Botterill. His principle is that every morning you spend 90 minutes...

30 Lessons I’ve Learned…

30 Lessons I’ve Learned…

Right okay, I might as well just say it… I turn 30 on Saturday. It feels like a big milestone although there’s no huge celebration and doesn’t really relate to my business.I did, however, want to mark the occasion by sharing 30 Lessons I’ve Learned in my 30 years on...

Free Things to make you Feel Better

Free Things to make you Feel Better

I’m not going to say anything groundbreaking in this post, nothing will blow your socks off and I don’t think I’ve thought of anything overly original. But I know how hard it can be to see the wood for the trees when you’re feeling down, so if someone happens to read...

AI and ChatGPT – How to use it for your Social Media

AI and ChatGPT – How to use it for your Social Media

Last week I put a story out asking what YOU wanted to learn about social media, so it's time to start working through your questions... 💬 ChatGPT, AI etc is all creeping in to our everyday language and understandably people are wondering how they can use it in their...

Keep an eye on those competitors

Keep an eye on those competitors

It’s so true that comparison is the thief of joy, but in a logical, business sense - it pays to know what your competitors are up to. I probably don’t conduct competitor analysis as routinely as I should, but it is something that I try to do every so often and I did...

30 Under 30!

30 Under 30!

Firstly, I am NOT 30! The Lincolnite did me a dirty there, and I’m actually only 29.Now that we’ve got that out of the way, can I just take a moment to share how proud I am of myself? If you’d have told me 5 years ago that I’d be named one of Lincolnshire’s 30 under...

Stop making time for joy…

Stop making time for joy…

I’m not sure if it’s a trend at the moment or I just happen to see the same posts on repeat… but recently my feed has been full of reels quoting ‘make time for joy’.And I’ve got a problem with that!Why are we scheduling time to be happy?Why are we not finding joy in...