Journal

If you’re not tracking your numbers, you’re guessing. And guessing isn’t a strategy. Here are the metrics that actually matter: Social media • Reach• Saves• Profile visits• Website clicks Forget vanity likes. Focus on actions. Website • Page views• Time on...

We often think that simple is better when it comes to websites, give our customers a concise and easy to navigate site without too many options to overwhelm them. However when it comes to organising your services, one of the worst things you can do is put everything...

Content planning doesn’t need to be complicated. Here’s the exact framework I use with clients: Step 1: Choose your 3 content pillars These are your main topics. For example:• Education• Behind the scenes• Offers and services Everything you post fits into one of...

If you’re trying to be everywhere at once, let me save you some stress: you don’t need to be. One of the biggest mistakes I see business owners make is spreading themselves too thin. Instagram, Facebook, LinkedIn, email marketing, blogs, TikTok… it’s exhausting just...

Running a business often means generating countless great ideas, whether it’s a new digital marketing campaign, an innovative product, or a clever way to reach your audience. But here’s the catch—not every idea is worth executing. When you try to pursue every concept...

A strong marketing strategy is the backbone of any successful business. It provides focus, consistency, and direction as you work towards your goals, ensuring every effort contributes to your overall success. Whether you’re a growing business in Lincolnshire,...

Managing a busy marketing to-do list can sometimes feel like spinning plates—just as you focus on one task, another demands your attention. From planning social media campaigns to analysing data or creating content, marketing involves a wide range of responsibilities...

Hello everyone,Here's a simple roundup of the latest social media updates that could make your content creation easier and your marketing more effective. Let’s take a look at what has changed this week and how you can use it in your business. 1. New caption tools and...

It may seem a bit backwards, and when I first started Trax Media I had a job and was working tirelessly to build my business up enough for me to quit. But 7 years on, here I was starting my first day at ‘work’. Now, in the interest of full transparency, it’s not an...