Journal

Managing a busy marketing to-do list can sometimes feel like spinning plates—just as you focus on one task, another demands your attention. From planning social media campaigns to analysing data or creating content, marketing involves a wide range of responsibilities...

Hello everyone,Here's a simple roundup of the latest social media updates that could make your content creation easier and your marketing more effective. Let’s take a look at what has changed this week and how you can use it in your business. 1. New caption tools and...

It may seem a bit backwards, and when I first started Trax Media I had a job and was working tirelessly to build my business up enough for me to quit. But 7 years on, here I was starting my first day at ‘work’. Now, in the interest of full transparency, it’s not an...

Rebranding can be an exciting opportunity for a fresh start, allowing businesses to refine their image, connect with new audiences, or better align their goals with their brand story. However, rebranding isn’t a decision to take lightly. Done too often, it can confuse...

I don’t often do content for my fellow Social Media Managers, not because I don’t love you - but mainly because I tried the whole ‘coaching other SMMs’ thing in 2021 and it just didn’t sit well with me. However after 7+ years as a business owner and over 13 years...

I was talking with my good friend Hollie the other week, who also owns a business (side note: get yourself friends who own businesses, they just get it on a whole other level) and we joked about having a train our clients when it got me thinking... that's not actually...

When you’re bursting with creativity and enthusiasm, it’s easy to get swept up in complex ideas. However, without realising it, you might be making things more complicated than they need to be. Overcomplicating ideas can slow you down, increase costs, and even prevent...