Journal

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PSYCHOLOGY of a great marketing campaign

The PSYCHOLOGY behind a great marketing campaign

A truly great marketing campaign doesn’t just sell—it connects. It resonates with the audience on a deeper level, tapping into emotions, desires, and behaviours to leave a lasting impact. At Trax Media Co., we’ve seen first-hand how understanding the psychology behind...
Why You Should Be Focusing on Case Studies for Your Website

Why You Should Be Focusing on Case Studies for Your Website

If you’re aiming to grow your business and build trust with potential customers, adding compelling case studies to your website is a step in the right direction. For businesses in Lincolnshire, Sleaford, and beyond, case studies are a powerful way to showcase your...
Joint Marketing Efforts

How to Get All of Your Marketing Efforts Working Together

Marketing can sometimes feel like juggling multiple balls in the air. Between managing your website, running social media campaigns, sending out emails, and focusing on SEO, it’s easy to feel scattered. However, true success comes when all your marketing efforts work...
Amazing Ways Small Business Owners Can Use AI for Content Creation

Amazing Ways Small Business Owners Can Use AI for Content Creation

Content creation can be a daunting task, especially for small business owners who often wear many hats. However, with recent advancements in artificial intelligence (AI), content creation has become more accessible and efficient. AI can assist small business owners in...

Does it matter where you work?

Does it matter where you work?

Alright alright, we’re midway through 2023 so nobody needs me to weigh in on the ‘Can we really Work from Home?’ debate. But I want to get even more specific that that. I think we’ve established now that no, we don’t need to be sat in a fancy office all day to be...

Crafting Compelling Content: A Guide for UK Small Businesses

Crafting Compelling Content: A Guide for UK Small Businesses

Small businesses all over the UK are constantly seeking for ways to grow their brand and retain customers. One of the easiest and affordable marketing strategies is content marketing. However, before you can win over new customers through content, you have to make it...

Balance vs Harmony

Balance vs Harmony

Right, this one is hard to word correctly so bear with me. For a long time I felt as though we were all being pushed towards this perfectionist idea of finding balance in our lives. The notion that every day, week, month should be proportionally balanced between the...

The Essentials of User-Friendly Website Design for UK Small Businesses

The Essentials of User-Friendly Website Design for UK Small Businesses

As a small business owner in the UK, you know that having a website is essential for staying competitive in today’s digital age. However, simply having a website is not enough. Your website needs to be user-friendly to attract and retain visitors. User experience (UX)...

Dead Giveaways You’re Using AI to Create Your Content

Dead Giveaways You’re Using AI to Create Your Content

Artificial intelligence (AI) has revolutionised the way companies create content for their websites and blogs. However, it's important to ensure that your audience trusts you and believes in the authenticity of your content. There are some dead giveaways that your...

Building a Strong Social Media Presence: The Best Platforms

Building a Strong Social Media Presence: The Best Platforms

We live in a digital age, where social media has become an essential tool for businesses of all sizes. For small businesses, in particular, having a strong social media presence can make all the difference in boosting brand awareness, driving sales, and building a...