Journal

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Introducing Axis Digital: Where Websites, Social Media & Ads Work Together

Not content with just one business to keep me busy… I’ve gone and set up another! After years of working alongside Guy Wenham, combining our skills on various client projects, we decided it was finally time to make things official. Introducing Axis Digital... where...
Manage Multiple Outsourcers

The Best Way to Manage Multiple Outsourcers in Your Business

Outsourcing can be a game-changer for businesses of all sizes. By delegating tasks to skilled professionals, you free up time, reduce costs, and unlock the potential to grow your business faster. However, managing multiple outsourcers can be challenging without the...
AI in Your Marketing

3 Ways to Strike the Right Balance with Using AI in Your Marketing

Artificial intelligence (AI) is transforming the way businesses approach marketing, providing powerful tools to enhance personalisation, analyse data, and improve customer engagement. However, while the possibilities of AI in marketing are exciting, it’s essential to...
Adapting Social Media Strategies for Seasonal Trends

Adapting Social Media Strategies for Seasonal Trends

As a small business owner, developing a social media strategy may appear overwhelming initially, and much more intimidating when seasonal trends are added into the mix. However, seasonal trends in the UK can offer a valuable marketing opportunity to improve your...

Content Ideas for Successful Newsletters: What Works Best

Content Ideas for Successful Newsletters: What Works Best

As a small business owner, you know that keeping in touch with your customers is critical to your success. Newsletters are an excellent way to do this. However, creating a successful newsletter that resonates with your UK audience can be challenging. You want to...

Designing Eye-Catching Newsletters: Best Practices To Follow

Designing Eye-Catching Newsletters: Best Practices To Follow

Newsletters play a vital role in any business marketing strategy, and their power to inform, engage and convert customers can't be ignored. However, standing out in a crowded inbox can be challenging, especially if your newsletters don't catch the attention of your...

The Power of Storytelling: Creating a Brand Narrative

The Power of Storytelling: Creating a Brand Narrative

As a small business owner, storytelling may not seem like a priority when it comes to creating your brand identity. However, a compelling brand narrative can be the key to setting your business apart from competitors and forging a lasting emotional connection with...