Journal

3
PSYCHOLOGY of a great marketing campaign

The PSYCHOLOGY behind a great marketing campaign

A truly great marketing campaign doesn’t just sell—it connects. It resonates with the audience on a deeper level, tapping into emotions, desires, and behaviours to leave a lasting impact. At Trax Media Co., we’ve seen first-hand how understanding the psychology behind...
Why You Should Be Focusing on Case Studies for Your Website

Why You Should Be Focusing on Case Studies for Your Website

If you’re aiming to grow your business and build trust with potential customers, adding compelling case studies to your website is a step in the right direction. For businesses in Lincolnshire, Sleaford, and beyond, case studies are a powerful way to showcase your...
Joint Marketing Efforts

How to Get All of Your Marketing Efforts Working Together

Marketing can sometimes feel like juggling multiple balls in the air. Between managing your website, running social media campaigns, sending out emails, and focusing on SEO, it’s easy to feel scattered. However, true success comes when all your marketing efforts work...
SEO Essentials for UK E-commerce: Optimising Online Stores for Success

SEO Essentials for UK E-commerce: Optimising Online Stores for Success

In today's world, having an online presence is crucial for any business considering it allows you to reach wider customers around the world. However, merely having an e-commerce website is not enough. If your website doesn't appear on the first page of search results,...

Navigating Social Media when your business gets too busy

Navigating Social Media when your business gets too busy

As a small business owner, keeping up with the demands of your growing business can be overwhelming. You are focused on delivering high-quality products or services to your customers, managing your finances and ensuring your employees are productive. Amidst all of...

Personalisation Strategies: Tailoring Newsletters

Personalisation Strategies: Tailoring Newsletters

In today's digital world, one-size-fits-all marketing no longer cuts it. Personalisation is the key to effective communication with your target audience, and newsletters are no exception. As a small business owner in the UK, it's important to create newsletters that...

Content Calendar Planning for Small Businesses: Maximising Engagement

Content Calendar Planning for Small Businesses: Maximising Engagement

Content marketing is a way to reach out to your customers and create a connection with them. It can be tough to keep up with the changing trends and ideas while managing a small business. One way to stay ahead of the curve is by creating a content calendar. A content...

Navigating GDPR Compliance in Website Design for UK Businesses

Navigating GDPR Compliance in Website Design for UK Businesses

The General Data Protection Regulation (GDPR) came into effect on 25th May 2018. GDPR is a data protection framework that seeks to provide individuals with greater control over their personal data. GDPR compliance is essential for companies of all sizes, particularly...

Local SEO Strategies: Boosting Visibility for Small UK Businesses

Local SEO Strategies: Boosting Visibility for Small UK Businesses

In today's digital age, it is essential for small businesses to have an online presence and optimise their website for search engines. However, with the rise of location-based searches, it has become evident that businesses need an effective local SEO strategy to...