Journal
Getting a job was the best thing that ever happened to my business…
It may seem a bit backwards, and when I first started Trax Media I had a job and was working tirelessly to build my business up enough for me to quit. But 7 years on, here I was starting my first day at ‘work’. Now, in the interest of full transparency, it’s not an...
How Often is Too Often to Rebrand Your Business?
Rebranding can be an exciting opportunity for a fresh start, allowing businesses to refine their image, connect with new audiences, or better align their goals with their brand story. However, rebranding isn’t a decision to take lightly. Done too often, it can confuse...
social Media Updates You Might Have Missed – October 2025 Recap 💬
I can’t quite believe we’re at the end of October already (what even is time?). But here we are — and that means it’s time for another monthly round-up of all the social media updates you might have missed. There were a lot of changes this month...
Set Boundaries for your business
I don’t often do content for my fellow Social Media Managers, not because I don’t love you - but mainly because I tried the whole ‘coaching other SMMs’ thing in 2021 and it just didn’t sit well with me. However after 7+ years as a business owner and over 13 years...
How To Train Your Client
I was talking with my good friend Hollie the other week, who also owns a business (side note: get yourself friends who own businesses, they just get it on a whole other level) and we joked about having a train our clients when it got me thinking... that's not actually...
Are You Overcomplicating All of Your Ideas?
When you’re bursting with creativity and enthusiasm, it’s easy to get swept up in complex ideas. However, without realising it, you might be making things more complicated than they need to be. Overcomplicating ideas can slow you down, increase costs, and even prevent...
Introducing Axis Digital: Where Websites, Social Media & Ads Work Together
Not content with just one business to keep me busy… I’ve gone and set up another! After years of working alongside Guy Wenham, combining our skills on various client projects, we decided it was finally time to make things official. Introducing Axis Digital... where...
The Best Way to Manage Multiple Outsourcers in Your Business
Outsourcing can be a game-changer for businesses of all sizes. By delegating tasks to skilled professionals, you free up time, reduce costs, and unlock the potential to grow your business faster. However, managing multiple outsourcers can be challenging without the...
3 Ways to Strike the Right Balance with Using AI in Your Marketing
Artificial intelligence (AI) is transforming the way businesses approach marketing, providing powerful tools to enhance personalisation, analyse data, and improve customer engagement. However, while the possibilities of AI in marketing are exciting, it’s essential to...