Journal
How to Prioritise Your Marketing Channels for Maximum Impact
If you’re trying to be everywhere at once, let me save you some stress: you don’t need to be. One of the biggest mistakes I see business owners make is spreading themselves too thin. Instagram, Facebook, LinkedIn, email marketing, blogs, TikTok… it’s exhausting just...
What Makes the Cut? The Art of Not Executing Every Idea
Running a business often means generating countless great ideas, whether it’s a new digital marketing campaign, an innovative product, or a clever way to reach your audience. But here’s the catch—not every idea is worth executing. When you try to pursue every concept...
6 Steps to Build a Bulletproof Marketing Strategy
A strong marketing strategy is the backbone of any successful business. It provides focus, consistency, and direction as you work towards your goals, ensuring every effort contributes to your overall success. Whether you’re a growing business in Lincolnshire,...
How to Juggle All of the Marketing Tasks on Your To-Do List
Managing a busy marketing to-do list can sometimes feel like spinning plates—just as you focus on one task, another demands your attention. From planning social media campaigns to analysing data or creating content, marketing involves a wide range of responsibilities...
What’s new in social media this week and how it can help your business
Hello everyone,Here's a simple roundup of the latest social media updates that could make your content creation easier and your marketing more effective. Let’s take a look at what has changed this week and how you can use it in your business. 1. New caption tools and...
Getting a job was the best thing that ever happened to my business…
It may seem a bit backwards, and when I first started Trax Media I had a job and was working tirelessly to build my business up enough for me to quit. But 7 years on, here I was starting my first day at ‘work’. Now, in the interest of full transparency, it’s not an...
How Often is Too Often to Rebrand Your Business?
Rebranding can be an exciting opportunity for a fresh start, allowing businesses to refine their image, connect with new audiences, or better align their goals with their brand story. However, rebranding isn’t a decision to take lightly. Done too often, it can confuse...
social Media Updates You Might Have Missed – October 2025 Recap 💬
I can’t quite believe we’re at the end of October already (what even is time?). But here we are — and that means it’s time for another monthly round-up of all the social media updates you might have missed. There were a lot of changes this month...
Set Boundaries for your business
I don’t often do content for my fellow Social Media Managers, not because I don’t love you - but mainly because I tried the whole ‘coaching other SMMs’ thing in 2021 and it just didn’t sit well with me. However after 7+ years as a business owner and over 13 years...