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What I Look for When I Audit a Website (and Why I’m Doing Them for Charity)

If you've ever wondered whether your website is actually doing its job, you're definitely not alone. Most of the business owners I speak to built their website (or had someone build it for them) a while ago, and haven't really looked at it properly since. Which is...
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How to Avoid Burnout When You’re Running Marketing and Everything Else

How to Avoid Burnout When You’re Running Marketing and Everything Else

Let’s get real for a minute… Burnout doesn’t start with a breakdown.It starts with ignoring small warning signs. For me, it was:• Working through lunch• Not switching off notifications• Trying to be “always productive”• Guilt when I took a break I chalked it up to...
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ChatGPT isn’t the strategy. This is.

ChatGPT isn’t the strategy. This is.

Tools are having a moment. ChatGPT in particular has become the go-to answer for content struggles. Need captions? Ask ChatGPT. Need ideas? Ask ChatGPT. Need hooks? Ask ChatGPT. Used properly, it can be helpful.Used without direction, it often creates more noise. The...
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What to include in your small business newsletters

What to include in your small business newsletters

Mar 9, 2023

I don’t know if I’m the only one, but I resisted sending newsletters for my small business for actual years. My business was almost four before I started sending consistent newsletters, and that wasn’t even a year ago. What on Earth would I say that wouldn’t cause...

What to Include In your Website Content

What to Include In your Website Content

Mar 2, 2023

Starting a website can be a really daunting prospect, even if you’re used to writing social media captions - it’s a big jump to then write enough Website Content to fill your new site! Of course, it’ll vary from business to business what you need to include, but...