Journal

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The Biggest Social Media Trends Small Businesses Should Watch in 2026

The Biggest Social Media Trends Small Businesses Should Watch in 2026

Forget chasing every trend.Focus on what actually drives growth. 1. Short-form video (still king) Reels aren’t going anywhere. But:• Raw beats polished• Talking to camera performs• Education wins You don’t need fancy edits.Your phone is enough. 2. Personal brands >...
How to Turn Social Media Engagement Into Real Business Results

How to Turn Social Media Engagement Into Real Business Results

Engagement is great, but if it’s not leading to enquiries, something’s missing. Here’s how to bridge that gap: 1. Make your offer crystal clear People can’t buy what they don’t understand. Ask yourself:• Do I clearly say what I do?• Who it’s for?• What problem I...
The 6-step content plan for busy business owners

The 6-step content plan for busy business owners

If you are running a business, social media often ends up being the thing you squeeze in around everything else. You post when you remember.You post when you feel guilty.You post when enquiries slow down. That is not a content plan. It is a stress response. The goal...
Why you should (or shouldn’t) consider a career as a freelancer

Why you should (or shouldn’t) consider a career as a freelancer

I feel as though the words “I want to become a Freelancer" fills any parent’s heart with dread. It brings up feelings of insecurity, inconsistency and for some, laziness. Probably similarly to saying you want to be a Hollywood Actor or win ‘The Voice’ - it’s not...

Why I don’t want you to schedule your social media

Why I don’t want you to schedule your social media

Honestly, I’m not even going to admit how far in advance I’ve written this blog post because it would entirely undermine everything I’m about to say, but bear with me okay? Scheduling is without a doubt the easiest way to achieve consistency. You can be sat with 100...

Your 3 Marketing Choices

Your 3 Marketing Choices

Okay a bit of philosophy from me today, I can be quite wise when I want to be so buckle up and let's discuss your 3 marketing choices. I believe that you have three choices when it comes to how you handle your marketing, and whether you like it or not - you’re always...

What to include in your small business newsletters

What to include in your small business newsletters

I don’t know if I’m the only one, but I resisted sending newsletters for my small business for actual years. My business was almost four before I started sending consistent newsletters, and that wasn’t even a year ago. What on Earth would I say that wouldn’t cause...

What to Include In your Website Content

What to Include In your Website Content

Starting a website can be a really daunting prospect, even if you’re used to writing social media captions - it’s a big jump to then write enough Website Content to fill your new site! Of course, it’ll vary from business to business what you need to include, but...