Journal

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The Biggest Social Media Trends Small Businesses Should Watch in 2026

The Biggest Social Media Trends Small Businesses Should Watch in 2026

Forget chasing every trend.Focus on what actually drives growth. 1. Short-form video (still king) Reels aren’t going anywhere. But:• Raw beats polished• Talking to camera performs• Education wins You don’t need fancy edits.Your phone is enough. 2. Personal brands >...
How to Turn Social Media Engagement Into Real Business Results

How to Turn Social Media Engagement Into Real Business Results

Engagement is great, but if it’s not leading to enquiries, something’s missing. Here’s how to bridge that gap: 1. Make your offer crystal clear People can’t buy what they don’t understand. Ask yourself:• Do I clearly say what I do?• Who it’s for?• What problem I...
The 6-step content plan for busy business owners

The 6-step content plan for busy business owners

If you are running a business, social media often ends up being the thing you squeeze in around everything else. You post when you remember.You post when you feel guilty.You post when enquiries slow down. That is not a content plan. It is a stress response. The goal...
How a Walk can bring you closer to your Goals

How a Walk can bring you closer to your Goals

Happy, happy Sunday! Have you had a productive day? Or was it more of an R&R situation? Both are equally as valuable in my opinion (not that you asked but, ya know). We did something today that we haven’t done in a long time, a long ass walk in the Peak District!...

My Story Scheduling

My Story Scheduling

Okay so there are a number of platforms you could use to schedule stories, I’ve tried my fair share and all I’ll say is - as a professional and experienced marketing agency, we use Meta for a reason. The others break and lose connection far more often, they get...

Mistakes You’re Making on Stories

Mistakes You’re Making on Stories

This is a rough transcription/the written version of my Instagram Live, if you want to watch the live in it’s entirety, click here. I’m going to start this by holding my hands up and say, I’ve done ALL of these mistakes myself. That’s what lead to my Story views...

Small Steps, Big Changes

Small Steps, Big Changes

I don’t know if it’s approaching 30, almost getting married or a shift due to emerging from lockdown - but probably over the last 4 months or so I feel like I’ve gradually been making lots of tiny steps, that all add up to some huge changes in me. I’m definitely...

Why Social Media Is Crucial For Small Businesses

Why Social Media Is Crucial For Small Businesses

In today's world, social media has become a crucial part of everyone's lives, and small businesses are no exception. It has completely transformed the way businesses interact with their customers, and has opened up a whole new world of possibilities for them. When it...

Instagram Story Success (#1)

Instagram Story Success (#1)

To watch the full Instagram Live, click here! In case you missed it, I’ve started doing Instagram Lives once a week or so, where I talk through things I'm experiencing on Social Media right now and tips I think could help you. I’ve recently recovered my atrocious...

Your Caption Checklist

Your Caption Checklist

No, I’m not gonna tell you to check your grammar and that you’ve used good hashtags. Hopefully these are a few different pointers to think about before you publish that next post.🙄 Do you want to read it? Honestly, skim over it and ask yourself if this would stop your...

Are you ready to succeed in the school holidays?

Are you ready to succeed in the school holidays?

I love my daughter, I really do. I love her so much, like more than words could ever say. But now that I’m used to her being at school 5 days a week, the summer holidays fill me ever so slightly with dread.Firstly, yes I’m very lucky that I work for myself so I’m not...

How I Create on Canva

How I Create on Canva

Canva to many is the best invention since… social media itself. But I also speak to people who find it totally overwhelming, and I see a lot of social media feeds that are totally confused because of Canva templates which haven’t been customised to match the company’s...