Journal

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A No-Nonsense Guide to Scheduling Content Without Losing Authenticity

A No-Nonsense Guide to Scheduling Content Without Losing Authenticity

Scheduling doesn’t mean robotic. Here’s how to keep it human: Step 1: Write like you talk Avoid:• Corporate language• Buzzwords• Over-polishing If you wouldn’t say it out loud, don’t write it. Step 2: Leave room for real-time content Schedule your core posts, but:•...
Busy content feels productive. Effective content converts

Thank you to the clients who don’t pay me

I actually think clients who stop paying you are doing you a favour... Hear me out here, If a client isn't going to pay you on time, or has made the conscious decision to stop paying you at all, then obviously they're someone that you need to let go. But if you're...
How to Create a Monthly Content Plan That Reduces Stress

How to Create a Monthly Content Plan That Reduces Stress

Winging it daily = burnout. Here’s a calm, realistic system: Step 1: Review last month Look at:• Top performing posts• What flopped• What got enquiries Double down on what worked. Step 2: Choose your themes Pick 3–4 content pillars: For example:• Education• Personal...
The Ultimate Guide to Creating an Effective Small Business Website

The Ultimate Guide to Creating an Effective Small Business Website

In today's digital age, having a website for your business is crucial. Your website is your digital storefront, and it's often the first point of contact customers have with your brand. As a small business owner, your website must be effective, engaging, and easy to...

Will I ever stop going on about consistency?

Will I ever stop going on about consistency?

TL/DR - no.But seriously, also no. All too often I hear business owners who ignore the need for a marketing strategy, because they’ll pick their phone up and post on social media ‘when they have time.’Here’s two issues with that…Sporadically posting on social media...

The Importance of Consistent Blogging for Small Businesses

The Importance of Consistent Blogging for Small Businesses

When it comes to marketing small businesses, one of the most frequently overlooked strategies is consistent blogging. This is largely because most people think it's too time-consuming or outside of their expertise. However, creating a blog for your small business can...

How to navigate Content Pillars on Social Media

How to navigate Content Pillars on Social Media

🏛️ Are your content pillars keeping you up at night? Hopefully not, by the way, social media is never worth a bad night's sleep! Okay I'm going to give you three answers to this question and I hope that's okay. 🌟 Firstly, if it's a case of worrying that your content...

Who can’t spare 90 minutes?

Who can’t spare 90 minutes?

We all have ‘that’ one book which changes business for us, or I hope you do - as I’ve potentially had more than one over the years. The most recent being - ‘Build your Business in 90 Minutes’ by Nigel Botterill. His principle is that every morning you spend 90 minutes...

30 Lessons I’ve Learned…

30 Lessons I’ve Learned…

Right okay, I might as well just say it… I turn 30 on Saturday. It feels like a big milestone although there’s no huge celebration and doesn’t really relate to my business.I did, however, want to mark the occasion by sharing 30 Lessons I’ve Learned in my 30 years on...

Free Things to make you Feel Better

Free Things to make you Feel Better

I’m not going to say anything groundbreaking in this post, nothing will blow your socks off and I don’t think I’ve thought of anything overly original. But I know how hard it can be to see the wood for the trees when you’re feeling down, so if someone happens to read...

AI and ChatGPT – How to use it for your Social Media

AI and ChatGPT – How to use it for your Social Media

Last week I put a story out asking what YOU wanted to learn about social media, so it's time to start working through your questions... 💬 ChatGPT, AI etc is all creeping in to our everyday language and understandably people are wondering how they can use it in their...