Journal

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When You Should Consider Outsourcing Your Marketing

When You Should Consider Outsourcing Your Marketing

You don’t have to do everything yourself. I know that’s hard to hear when:• You’re bootstrapping• You’re a control freak (hi 👋)• You think no one will “get it” like you But there comes a point where: You’re spending hours on contentYou’re still unsure what to...
How to Set Expectations With Clients So Everyone Wins

How to Set Expectations With Clients So Everyone Wins

Setting boundaries used to feel scary. I worried about:• Sounding rude• Losing clients• Being “too much” Now?It’s non-negotiable. From day one I’m clear on: • Response times• What’s included• What’s not included• How feedback works And guess what? Clients respect...
Why Most Businesses Don’t Get Results from Social Media (And How to Fix It)

Why Most Businesses Don’t Get Results from Social Media (And How to Fix It)

I see this all the time. “Social media just doesn’t work for my business.” But when we dig deeper, it’s usually one of these: • They post randomly• They never talk about their services• They disappear for weeks• They copy what everyone else is doing And...
Dead Giveaways You’re Using AI to Create Your Content

Dead Giveaways You’re Using AI to Create Your Content

Artificial intelligence (AI) has revolutionised the way companies create content for their websites and blogs. However, it's important to ensure that your audience trusts you and believes in the authenticity of your content. There are some dead giveaways that your...

Building a Strong Social Media Presence: The Best Platforms

Building a Strong Social Media Presence: The Best Platforms

We live in a digital age, where social media has become an essential tool for businesses of all sizes. For small businesses, in particular, having a strong social media presence can make all the difference in boosting brand awareness, driving sales, and building a...

Effective Strategies for Localised Social Media Marketing in the UK

Effective Strategies for Localised Social Media Marketing in the UK

Social media marketing is the most cost-effective way to boost your brand presence, engage with customers and increase sales. However, without proper targeting, your social media campaign may miss the mark. Especially when it comes to local businesses, you must cater...

Top 10 Emerging Social Media Trends in the UK for 2024

Top 10 Emerging Social Media Trends in the UK for 2024

Social media is a constantly evolving landscape, with new platforms, features, and user behaviours emerging all the time. As a small business owner in the UK, staying on top of these trends is essential to ensure that you're making the most of your social media...

REELS REELS REELS

REELS REELS REELS

🤳🏼REELS, REELS, REELS Honestly, I was up in the night trying to think how to help you out and word this one! The first question you have to ask yourself is - why do I feel I need to be doing them? If you truly hate them, can't get your head around them, then is it...

Tips for starting Social Media from Scratch

Tips for starting Social Media from Scratch

🤔 Starting Social Media from scratch may sound daunting, but it's actually a FANTASTIC opportunity! Your engagement will never be better than in those early days, so use that time to really say who you are, what you're offering and why they should follow you (even if...

The Ultimate Guide to Creating an Effective Small Business Website

The Ultimate Guide to Creating an Effective Small Business Website

In today's digital age, having a website for your business is crucial. Your website is your digital storefront, and it's often the first point of contact customers have with your brand. As a small business owner, your website must be effective, engaging, and easy to...