Journal
Effective Strategies for Localised Social Media Marketing in the UK
Social media marketing is the most cost-effective way to boost your brand presence, engage with customers and increase sales. However, without proper targeting, your social media campaign may miss the mark. Especially when it comes to local businesses, you must cater...
Top 10 Emerging Social Media Trends in the UK for 2024
Social media is a constantly evolving landscape, with new platforms, features, and user behaviours emerging all the time. As a small business owner in the UK, staying on top of these trends is essential to ensure that you're making the most of your social media...
REELS REELS REELS
🤳🏼REELS, REELS, REELS Honestly, I was up in the night trying to think how to help you out and word this one! The first question you have to ask yourself is - why do I feel I need to be doing them? If you truly hate them, can't get your head around them, then is it...
The Power of Taking a Social Media Break and How to Do it Effectively
Social media has become an integral part of our daily lives. It's no longer just a platform to connect with friends and family but has transformed into a way of life. From checking innumerable notifications to browsing through...
The Power of Visualisation in Marketing Success: How Imagery Can Boost Your Business
As a small business owner, you know how important it is to stand out in a sea of competition. From social media posts to website design, marketing plays a major role in building your brand. But have you ever considered the power of visualisation in marketing success?...
Tips for starting Social Media from Scratch
🤔 Starting Social Media from scratch may sound daunting, but it's actually a FANTASTIC opportunity! Your engagement will never be better than in those early days, so use that time to really say who you are, what you're offering and why they should follow you (even if...
The Ultimate Guide to Creating an Effective Small Business Website
In today's digital age, having a website for your business is crucial. Your website is your digital storefront, and it's often the first point of contact customers have with your brand. As a small business owner, your website must be effective, engaging, and easy to...
Will I ever stop going on about consistency?
TL/DR - no.But seriously, also no. All too often I hear business owners who ignore the need for a marketing strategy, because they’ll pick their phone up and post on social media ‘when they have time.’Here’s two issues with that…Sporadically posting on social media...
The Importance of Consistent Blogging for Small Businesses
When it comes to marketing small businesses, one of the most frequently overlooked strategies is consistent blogging. This is largely because most people think it's too time-consuming or outside of their expertise. However, creating a blog for your small business can...