Journal

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A Step-by-Step Guide to Writing Social Captions That Convert

A Step-by-Step Guide to Writing Social Captions That Convert

Good captions don’t happen by accident.They follow a structure. Here’s the framework I use: Step 1: Start with a strong hook This stops the scroll. Examples:• “No one tells you this about social media…”• “If you’re posting and hearing crickets, read this.”• “This one...
Posting every day won’t fix bad messaging

Posting every day won’t fix bad messaging

When results dip on social media, the most common advice is to post more. Be more consistent.Show up daily.Don’t let the algorithm forget you. For some businesses, that advice does more harm than good. Because when the message itself is unclear, posting every day does...
How to Build a Community on Social Platforms That Actually Buys

How to Build a Community on Social Platforms That Actually Buys

Sales come from trust.Trust comes from connection. Here’s how to build it: 1. Show up regularly You don’t need daily posts. You do need:• Consistency• Familiarity• Visibility People buy from brands they recognise. 2. Be human Share:• Your journey• Your...
How to navigate Content Pillars on Social Media

How to navigate Content Pillars on Social Media

🏛️ Are your content pillars keeping you up at night? Hopefully not, by the way, social media is never worth a bad night's sleep! Okay I'm going to give you three answers to this question and I hope that's okay. 🌟 Firstly, if it's a case of worrying that your content...

Who can’t spare 90 minutes?

Who can’t spare 90 minutes?

We all have ‘that’ one book which changes business for us, or I hope you do - as I’ve potentially had more than one over the years. The most recent being - ‘Build your Business in 90 Minutes’ by Nigel Botterill. His principle is that every morning you spend 90 minutes...

30 Lessons I’ve Learned…

30 Lessons I’ve Learned…

Right okay, I might as well just say it… I turn 30 on Saturday. It feels like a big milestone although there’s no huge celebration and doesn’t really relate to my business.I did, however, want to mark the occasion by sharing 30 Lessons I’ve Learned in my 30 years on...

Free Things to make you Feel Better

Free Things to make you Feel Better

I’m not going to say anything groundbreaking in this post, nothing will blow your socks off and I don’t think I’ve thought of anything overly original. But I know how hard it can be to see the wood for the trees when you’re feeling down, so if someone happens to read...

AI and ChatGPT – How to use it for your Social Media

AI and ChatGPT – How to use it for your Social Media

Last week I put a story out asking what YOU wanted to learn about social media, so it's time to start working through your questions... 💬 ChatGPT, AI etc is all creeping in to our everyday language and understandably people are wondering how they can use it in their...

Keep an eye on those competitors

Keep an eye on those competitors

It’s so true that comparison is the thief of joy, but in a logical, business sense - it pays to know what your competitors are up to. I probably don’t conduct competitor analysis as routinely as I should, but it is something that I try to do every so often and I did...

30 Under 30!

30 Under 30!

Firstly, I am NOT 30! The Lincolnite did me a dirty there, and I’m actually only 29.Now that we’ve got that out of the way, can I just take a moment to share how proud I am of myself? If you’d have told me 5 years ago that I’d be named one of Lincolnshire’s 30 under...