Journal

know someone who needs a new website? Send them my way and I'll say thank you with £50. Refer a Friend how it works Most of my work comes from lovely people recommending me, and I never take that for granted. So if you know a business owner who needs a new website,...

If you've ever wondered whether your website is actually doing its job, you're definitely not alone. Most of the business owners I speak to built their website (or had someone build it for them) a while ago, and haven't really looked at it properly since. Which is...

Let’s get real for a minute… Burnout doesn’t start with a breakdown.It starts with ignoring small warning signs. For me, it was:• Working through lunch• Not switching off notifications• Trying to be “always productive”• Guilt when I took a break I chalked it up to...

Tools are having a moment. ChatGPT in particular has become the go-to answer for content struggles. Need captions? Ask ChatGPT. Need ideas? Ask ChatGPT. Need hooks? Ask ChatGPT. Used properly, it can be helpful.Used without direction, it often creates more noise. The...

I remember a time when my to-do list felt like a monster I’d created myself. It had:• 27 tasks• 12 ideas I had to try• 3 “urgent” things that probably weren’t urgent at all And every evening I’d think:🎯 “Tomorrow I’ll finish it all.” But then life happened —...

First impressions matter. Your onboarding sets the tone for the entire relationship. I learned this the hard way. When I first started, it was:• A quick email• “Let me know if you have questions”• And off we went Chaos. Now every client gets: • A welcome...

When a new client comes on board, they often expect the first thing we’ll look at to be content ideas. What to post.How often to post.Which formats to use. That almost never comes first. Before any content is planned or scheduled, there are a few foundational things...

You don’t have to do everything yourself. I know that’s hard to hear when:• You’re bootstrapping• You’re a control freak (hi 👋)• You think no one will “get it” like you But there comes a point where: You’re spending hours on contentYou’re still unsure what to...

Setting boundaries used to feel scary. I worried about:• Sounding rude• Losing clients• Being “too much” Now?It’s non-negotiable. From day one I’m clear on: • Response times• What’s included• What’s not included• How feedback works And guess what? Clients respect...