When it comes to building a website for your small business, there are several options available. You can choose to use a self-build site, such as Wix or Squarespace, or you can hire a professional website designer. While self-build sites may be tempting, there are several reasons why choosing a professional website designer is critical for the success of your small business. In this blog post, we will explore why hiring a professional website designer is crucial and how it can benefit your small business.
- A Professional Website Designer Can Create a Customised Design:
Your business is unique, and your website should reflect that. A professional website designer can create a customised design that aligns with your brand image, values and objectives. They can work with you to understand your target audience and create a layout that will appeal to both potential and existing customers. On the other hand, self-build sites generally offer templates that may not match your brand and may appear unprofessional. - A Professional Website Designer Can Provide Better SEO:
SEO (Search Engine Optimisation) is important for increasing the visibility of your website in search engine results pages. A professional website designer can design your website with SEO in mind to improve its ranking on search engines. They can ensure that the website structure and content are optimised for search engines, which may not always be the case with self-build sites. - A Professional Website Designer Can Ensure Compatibility with Different Devices and Browsers:
A professional website designer can ensure that your website is compatible with different browsers and devices such as smartphones, tablets and laptops. The website should be responsive to the screen size and resolution of different devices, ensuring a positive user experience. Self-build sites often offer limited options for device compatibility, which can result in a poor user experience. - A Professional Website Designer Can Provide Post-Launch Support:
A professional website designer can offer support even after the website launch. They can help you with maintenance and updates to ensure the website’s smooth running, with no downtime and ensure that the website is secure from any potential cyber threats. Self-build sites generally offer limited or no support, making it challenging to maintain the website in the long term. - A Professional Website Designer Can Save You Time and Money in the Long Run:
While self-build sites may seem like an affordable option initially, they can be expensive in the long run. A self-build site may incur hidden costs such as premium plugins, hosting solutions and additional features that you may need for your website. Additionally, a poorly designed website can lead to potential revenue loss and negative customer perception. A professional website designer can provide a comprehensive package that is cost-effective in the long run, saving you both time and money.
In conclusion, a website is a critical component of your small business, and selecting a professional website designer is essential. A professional website designer can provide a customised design, improved SEO, compatibility with different devices, post-launch support and cost-effectiveness. At the end of the day, it is always better to invest and hire an expert for your small business website, as it can play a crucial role in establishing your brand and bringing in more customers.