Hello everyone,
Here’s a simple roundup of the latest social media updates that could make your content creation easier and your marketing more effective. Let’s take a look at what has changed this week and how you can use it in your business.
1. New caption tools and creative effects in Edits
Edits, the video editing app connected to Meta, has rolled out some really useful updates. You can now edit captions in bulk, which makes it much faster to work with longer videos or create accurate subtitles. There are also new creative features including still image animation, reverse playback, lip sync tools and a large collection of sound effects.
Why it matters
- If you create videos, you will save time and have more control over the finished look.
- The new effects give you more ways to make content eye catching.
- Better caption editing supports accessibility and encourages higher watch time.
What to try
- Revisit older content and update it with the new effects.
- Test caption heavy videos to see if your audience watches for longer.
- Experiment with reverse or animated elements in short clips.
2. Turning LinkedIn Events into a growth engine
LinkedIn is encouraging creators and businesses to view events as a complete marketing funnel rather than a stand alone activity. This means focusing on the build up, the engagement during the event and the follow up afterwards to maximise the value you get from the people who attend.
Why it matters
- Events can bring warm leads into your world and strengthen brand awareness.
- A well structured follow up plan boosts conversions and builds relationships.
- If you already run workshops or webinars, you can now treat them as part of a longer business journey.
What to try
- Create an event flow that includes invitations, reminders and post event nurturing.
- Use event content again by turning it into posts, carousels or newsletters.
- Track which part of the event journey brings you the highest engagement.
3. Big WhatsApp Business changes coming in 2026
WhatsApp has confirmed that usernames and new business identifiers will replace the reliance on phone numbers. This means businesses will have a clearer brand identity on WhatsApp and more flexibility in how they manage customer messages.
Why it matters
- Many systems that link to WhatsApp will need updating, so it is helpful to plan ahead.
- Usernames create a more branded feel and give customers more privacy.
- The change could open up new ways to manage support, enquiries or automated conversations.
What to try
- Review how you or your clients currently use WhatsApp.
- Start thinking about what your future username could be.
- Prepare to adjust any systems that depend on phone number identification.
4. Threads is testing podcast previews
Threads is experimenting with a new feature that displays podcast previews directly in the feed. This could make it easier for creators and businesses to share audio content in a more visual and engaging way.
Why it matters
- If you have a podcast, you will be able to promote it more effectively within social platforms.
- Even if you do not have a podcast, short audio snippets can be a great way to share quick tips or messages in a more personal format.
- This could support wider discoverability for audio based content.
What to try
- Share a short podcast clip and see how your audience responds.
- Try an audio mini series as part of your content plan.
- Repurpose longer recordings into bite sized previews.
These updates are small individually, but together they open up some great opportunities for creators and businesses who want to stay ahead. Whether you are improving your video workflow, making the most of LinkedIn Events, preparing for WhatsApp changes or exploring audio content on Threads, each shift gives you a new way to communicate and connect.
If you want help working any of these into your strategy, just let me know and I can walk you through the best options for your business.