Content planning doesn’t need to be complicated.
Here’s the exact framework I use with clients:
Step 1: Choose your 3 content pillars
These are your main topics. For example:
• Education
• Behind the scenes
• Offers and services
Everything you post fits into one of these.
Step 2: Decide your posting rhythm
Be honest with yourself.
2–3 times a week done well beats daily posting that burns you out.
Step 3: Batch plan by theme
Week 1: Education
Week 2: BTS
Week 3: Case studies
Week 4: Sales
Rinse and repeat.
Step 4: Build in flexibility
Leave space for:
• Trending topics
• Client wins
• Real-time content
A plan shouldn’t feel restrictive.
Quarterly planning =
Less stress.
More consistency.
Better results.