I used to over-explain everything.
Like… EVERYTHING.
I’d send long voice notes, detailed emails, screenshots with arrows pointing at things. Helpful? Yes. Overwhelming? Also yes.
What I learned is this:
People don’t need all the information.
They need the right information at the right time.
Now, I educate clients by:
• Breaking things down simply
• Using real examples from their business
• Explaining why we’re doing something, not just what
For example, instead of saying:
“Post three times a week for algorithm reasons.”
I’ll say:
“We’re posting three times a week so your audience sees you regularly and starts to trust you. Trust leads to enquiries.”
See the difference?
Education should feel like:
A conversation.
Not a lecture.
Your job isn’t to sound clever.
It’s to make things click.