Both formats are powerful – when used properly.
Reels = discovery
Use Reels when:
• You want reach
• You’re attracting new followers
• You’re sharing quick tips
Best performing styles:
• Talking to camera
• Before/afters
• BTS
• Trend audio (sparingly)
Keep them:
• Short
• Clear
• Valuable
Carousels = depth
Use carousels when:
• Teaching
• Telling a story
• Breaking down a topic
They’re great for:
• Saves
• Shares
• Authority
Think mini blog post.
How to combine both
Turn a carousel topic into:
• A Reel explaining slide one
• A story Q&A
• A blog
One idea = multiple posts.