If you’re not tracking your numbers, you’re guessing.
And guessing isn’t a strategy.
Here are the metrics that actually matter:
Social media
• Reach
• Saves
• Profile visits
• Website clicks
Forget vanity likes. Focus on actions.
Website
• Page views
• Time on page
• Contact form submissions
Is your site doing its job?
Email marketing
• Open rate
• Click rate
• Replies
Replies are gold. They mean trust.
Leads
• Where did they come from?
• Which content triggered them?
Track this monthly.
Patterns will start to show.
Data = clarity.
Clarity = better decisions.