As a small business owner, developing a social media strategy may appear overwhelming initially, and much more intimidating when seasonal trends are added into the mix. However, seasonal trends in the UK can offer a valuable marketing opportunity to improve your business’s social media presence. By implementing a seasonal social media strategy, you may see an increase in customer engagement and conversions, as well as the potential for long-term customer loyalty. In this blog post, we’ll explore how to align your social media tactics with seasonal events, holidays, and trends that are unique to the UK market, optimising customer engagement and conversions.
- Understand Your Industry: The first step in developing a seasonal social media strategy is to understand your industry. Ask yourself questions like: what seasonal trends, events, and holidays are unique to your industry, and how have other businesses capitalised on them? Take note of the key dates of the year where business tends to peak in your industry, and create content that resonates with your customers during these seasons.
- Tailor Content to the Seasons: When thinking about seasonal content, don’t be afraid to get creative! Start thinking about how you can tailor your social media content to specific events in the UK, such as celebrating Pancake day or cheering on England’s team during the Euros. Try creating fun and engaging content to excite your followers about each season’s activities.
- Use Relevant Hashtags: Hashtags can be an excellent way to attract new customers and followers to your social media channels. Create custom hashtags for your business that align with your seasonal content, as they will help with searches and organizing content. For example, for Christmas content, use hashtags such as #Xmas2021 #CountdowntoChristmas #ChristmasGifts. If you’re unsure about popular hashtags in your industry or with your audience, do some research and incorporate them into your strategy.
- Partner with Other Businesses: Partnering with other businesses that serve your clients or customers can also be another way to increase engagement. Consider partnering with other companies in your industry or similar industries to offer online competitions, giveaways or offer mutually beneficial discounts. Combining resources with other brands can extend the reach of the campaign.
- Track and measure performance: After launching a campaign, it is important to track your performance objectively. Monitor how well your seasonal content is received compared to other non-seasonal content. Analyze which social media channels are performing best. Capture metrics such as impressions and engagement rates, then use that information to make improvements and develop next year’s seasonal strategy. When analyses show positive results, it should reinforce the seasonal campaigns, or It should be discontinued if they aren’t successful.
Seasonal social media strategies have the potential to improve customer engagement and drive conversions. By understanding your industry, tailoring content to the seasons, using relevant hashtags, partnering with other businesses, and tracking your campaign, you are positioned to optimize success with your seasonal social media campaigns. Additionally, adapting to the latest trends and events in the UK market can help you build long-term customer loyalty and improve your brand’s social media presence. With planning, creativity, consistency and strategic execution, you can leverage seasonal trends to drive growth for your business.